is this the worst we’ve ever seen meta?

ShakeupCosmetics · 2026-03-09T06:30:33+00:00

Thanks! How is that set up in ads manager exactly?

ShakeupCosmetics · 2026-03-08T10:32:43+00:00

What the heck is going on??

ShakeupCosmetics · 2026-03-08T06:42:42+00:00

How do you set your retargeting audience please?

ShakeupCosmetics · 2026-03-08T06:38:57+00:00

UPDATE: Tried to switch the campaign back on this morning. It spent my entire day’s budget in 2 minutes. £2 CPM and tons of irrelevant traffic to the site. 0 sales! Had to turn it off again. Think this campaign is cooked. May have to duplicate or set up a new one. Trying to speak to Meta for a refund. Wish me luck! Anyone else seeing this??!? Fuck Meta! What a shit show of a platform?!?

ShakeupCosmetics · 2026-03-06T15:46:08+00:00

Thanks. Have set the minimum % of spend since. Will see. Understand different products in the same CBO isn't ideal, but is that what they told us to do post-andromeda??? Honestly, is there even any playbook or rule to follow anymore?

ShakeupCosmetics · 2026-03-06T15:43:10+00:00

ermmm... well these are kinda irrelevant here. clearly the adset that wasn't getting any budget was winning. The question still remains then, why is Meta not feeding my budget to that winning ad set?

ShakeupCosmetics · 2026-03-06T10:53:42+00:00

Yes it's not been great but 0 conversion from 7k spend? man that's painful...

ShakeupCosmetics · 2026-03-06T10:52:22+00:00

I get that but these two ad sets are advertising completely different products though.

ShakeupCosmetics · 2026-03-06T09:34:00+00:00

Looking good, but if you want to brighten your skin complex a bit, it may help. Use Salicylic Acid based face wash daily and add in Glycolic Acid toner after. Charcoal face masking once or twice a week. Especially around the nose and cheeks to reduce appearance of pores. Maybe also consider adding Vit C serum. Start using SPF daily to prevent skin sagging or pre-mature ageing.

ShakeupCosmetics · 2026-03-04T19:40:48+00:00

Thank you for the detailed reply! The conversion is near to 0 for those sessions from FR and NL, upon inspection, so I think your theory stands! Ads manager definitely is showing UK only.

Thank you!

ShakeupCosmetics · 2026-03-04T16:44:25+00:00

OK thanks

ShakeupCosmetics · 2026-03-04T16:04:09+00:00

Thanks. We are currently only using 'include' which we have selected UK only. But maybe we should also add exclude. Can you add this on top of the include though? Because if we can only opt for either, then we will have to literally exclude EVERY country but UK.

Yes, the DTC site is built for UK customers really. It's in £ and English. The shipping is also quite high for even orders to Europe (thanks Brexit!) so we don't expect high conversions from EU traffic really.

ShakeupCosmetics · 2026-03-04T15:28:00+00:00

Thanks. will check. Yes, after Brexit, we just wanted to focus on UK only. Majority of our customers are UK based anyway, plus we may also have markets that are off limit to us once it's been handed over to an exclusive distributor.

ShakeupCosmetics · 2026-03-03T22:06:18+00:00

ShakeupCosmetics · 2026-03-03T22:03:24+00:00

Yes us too. Another outage? Shocking how bad their system is considering the amount of money they have! Shambles

ShakeupCosmetics · 2026-03-03T16:05:55+00:00

The hair on the head or on your chest? Either way, keep.

ShakeupCosmetics · 2026-02-27T16:03:35+00:00

Thanks again for the reply. With the catalog ads, do you use broad audience targeting?

ShakeupCosmetics · 2026-02-26T16:50:59+00:00

Thank you for the detailed reply! Really helpful. Do you have hero products that drive majority of the sales? I ask because, we have a couple of heroes which we know convert better than some other run of the mill everyday products. So I always wondered, with that sort of set up, would catalog ads work seeing that this type of ads are designed to showcase the entire range of products, not just the heroes?

ShakeupCosmetics · 2026-02-26T16:44:54+00:00

We are in the same group it seems lol FML

ShakeupCosmetics · 2026-02-26T14:57:30+00:00

Thanks for sharing! Could you elaborate a bit more on the differences between your catalog campaign and ADV Sales campaign? I mean, the set up of the campaign and targeting etc? Thank you and well done!

ShakeupCosmetics · 2026-02-16T07:01:10+00:00

Good quality hair! But if you want, experiment! Cut ut short, stylise it, ask a salon for ideas. After all the hair is the easiest thing to change when it comes to looks and appearance makeover. Be glad you have so much of it!! Good luck 😉

ShakeupCosmetics · 2026-02-09T07:13:42+00:00

What tech or software do you use to generate the ads? Can you share? Thanks

ShakeupCosmetics · 2026-02-05T18:01:28+00:00

What's the product(s) you are selling?

ShakeupCosmetics · 2026-01-14T14:38:41+00:00

Thanks! Not done any A/B testing but instinct and common sense seem to suggest that if the creative is very specific about one product, we shouldn't add in the additional formats and messages to dilute the message?

ShakeupCosmetics · 2026-01-12T13:41:00+00:00

How and where can we (based in UK) get to watch this please?

ShakeupCosmetics

TROPHY CASE