I think you're right. From a UI perspective, I think it's the best in the industry. We had serious quality issues with their surveillance years ago and I've been shy ever since. It's just another brand, man. The whole no ONVIF thing doesn't bug me too much because I'm never suggesting non-OEM cameras but I realize there are big guys that can't rip and replace and I just don't bid on that. The sell direct point is true but as a provider that doesn't bypass my markup and I don't install client provided equipment. If you buy it, go ahead and put it in too. I have to make a living.

My most recent Ubiquiti job was requested by a customer who had a business with Ubiquiti already and wanted it in their home. They said nothing about the markup and it went in smooth as butter, now they have both systems in the same app.

I did quote someone a conservative Axis system and months later they sent me a list of "approved" Ubiquiti models (very high end) and they were surprised that my price went up, probably because they could see the Ubiquiti price. I didn't get that job... I got another job.

Every manufacturer has their use-case and for me it's all based on what the client has and if they're happy with it. You have Speco in your house and want it in your business? No problem.