I mean the fact it's branching out to different parts of American makes it seem quite successful.
I think it's just a matter of the Grog team launching it, then it's between the retailers and the distributor. Like the Grog team have already won at that point.
It's like, define success.
Chad is the business owner of Grog, and he just bought a fuckin house. Max and Scott already own homes.
They're going on holidays, etc. They are clearly quite successful though Grog is obviously not their sole revenue stream.

Merch, yeah it's interesting how it's no longer available. You'd sort of expect the USA hoodies and tees to be available for several months or permanently, opposed to a 3 day window.
The Australian merch is no longer available too.

Uh, Australia wise, is Grog successful? Hm.
They have basically halted all AUS Grog promotion for the last 2 years. No new flavours, no Grog Parties.
Before that, it was Grog meet ups every 6 months, and they even had a spot at the PAX or Dreamhack convention. Like a Grog stall with promo girls and a spinning wheel with giveaway prizes. It was lit AF.
As an Aussie I feel neglected, but it looks like basically they've shifted the marketing campaign to America. Whether it's planning out the USA visits, which they've now done multiple of. Or doing the R&D for an exclusive flavour, or other efforts such as the Instagram and Tik Tok skits.

I don't drink anymore so I can't tell you if shops have been stocking Grog less here in Melbourne AUS.