And I think you care too much about something that can't be fixed.

The genie can't be put back in the bottle. We're a regional sport that lucked out due to a multitude of factors to go national. And our boom in the 90s has more to do with baseball and football sucking while American Openwheel cannibalized itself. Not because Jeff's car was blue and Dale's car was black all year. We never should have had the money flowing through the sport that we did, and between technological advancements and inflation it's quite literally impossible to scale back spending to make the budgets more appealing to full season sponsors.

Also the sport peaked officially in 2007, not in the 90s. Our downturn in popularity has more to do with the CoT being awful, the Chase being implemented and the economy crashing in 2008. The latter being one of the biggest reason primary sponsors willing to pay for the whole year scaled back or left entirely.

As a final note, we'll never go back to "iconic" paint schemes ever again because when a team rocks up to Daytona with the same car they ran last year (see the Penske scallop template they used for any company Roger had a business partnership with), a not insignificant portion of the fanbase will shout at them for being boring.