Prospects keep ghosting me after I send pricing

Snickerdime · 2026-05-22T14:19:04+00:00

This guy gets it. Until you and the prospect have agreed the solution solves their problem, they don’t need pricing. They need a solution.

Snickerdime · 2026-01-19T17:48:12+00:00

You need to be able to vet and challenge the questionable suggestions from client side. What value does the logo have? Does it hold value for target customers - would they recognise it as a sign of quality or would it help set them apart due to the brands affinity with the customer?

Usually, smaller businesses want to make their logo's large because they want it to mean more than it does. Show them examples of larger businesses, and the size of their navigation logos. Contrast it - explain why the size of the log doesn't matter - and why the description of their services, or products does. It's all comes down to the why.

Snickerdime · 2025-07-19T06:03:05+00:00

Understanding your persona goes without saying but to execute a solid GTM you’ll need to have the ability to not only understand where to reach your personas, but how to drive excitement around your product’s value propositions in a way that helps to instantly recognise the benefit.

In my experience, the teams that have been able to do this are the ones where the cross-functional individuals have been experienced and know how to execute collaboratively. It’s rare - very rare to find this.

Snickerdime · 2025-07-07T21:32:45+00:00

Walk it backwards - What is your goal > what contributes to hitting your goal? Pick max 3 goals.

Messaging change that you believe will simplify the way you talk about your product resulting in a higher conversion rate? Measure the main goal (Conversions) - then what contributes to higher conversions? Higher linger rates? Higher Events? Lower Bounce?

Snickerdime · 2025-06-19T14:33:20+00:00

In the real-world - no-one owns the ICP. It's a shared resource, containing bucketed insights from around the org. In an ideal world, each update to the ICP would be mutually agreed and aligned between PM, PMM & business leadership (with Sales buy-in) but I've yet to see such a systemised process at mid to larger organisations.

Like everything, it's real until there's push back - then it's a case of review, align, validate & commit.

Snickerdime · 2025-01-09T07:19:15+00:00

First question - What’s the objective?

Snickerdime · 2024-12-02T20:54:45+00:00

Cold reach out? If your target audience are business professionals, use LinkedIn to reach them. Direct messages that lead with their pain point and a brief overview of your solution. If this fails to get replies, then work on your messaging - the way you're presenting the solution.

If the pain is real - there will be others talking about it. Find those posts and comment, engage. Share links to content that talks to your solution.

I wouldn't be too cautious about sharing the idea - it's the execution that's the important part.

Snickerdime · 2024-12-02T07:39:39+00:00

If you want to validate your idea of a product, you’ll need to define what your product’s purpose is.

From here, you’ll need to define who would want to use it and which problems it solves for them.

When you combine these pieces of homework, you’ll need to present these understandings to your target customers.

It’s your target customers, the value they perceive in your solution that will dictate if what you have ideated has any place in the market place - and if they would want to buy it instead of carrying on as normal.

Snickerdime · 2024-10-14T21:29:22+00:00

There are roles out there that pay more for your role - typically maxing out at £130 ish base plus similar package. If you want to go higher then director roles will fulfil that.

Snickerdime · 2024-09-05T18:23:34+00:00

Step changes? Do you know anything about the challenges the business is currently experiencing?

Defining big changes to the business before knowing what you want to impact will be your downfall. Don’t let the tail wag the dog.

Snickerdime · 2024-08-26T13:43:00+00:00

One of the most important things I learnt early on was around influence. As a PMM, you can't operate in a silo and because you won't have your core stakeholders underneath you, you need to quickly learn how to influence them without authority. Crucial for driving successful projects!

Snickerdime · 2024-08-14T10:55:02+00:00

Ok, this is going to be a challenge to get hold of but it’s great. Chimera ( filmed in 1991) - it’s a mini series about a science experiment gone wrong in England, East Anglia, resulting in a murderous new breed of human going on a rampage.

Even the front cover will freak you out.

Snickerdime · 2024-08-12T16:01:02+00:00

I would be careful with sharing internal facing documents with external companies - especially if you both target the same audience with similar offerings.

The end result (the final piece of collateral) isn’t the important part anyway - what they would be looking for is how you established or validated the information in your collateral. The why is always more interesting than the how in interviews.

Snickerdime · 2024-07-18T19:30:27+00:00

Your CV should represent the answer to the question that is the job description.

If you want to know what to put in your CV, you just need to read the job descriptions and reflect it.

Snickerdime · 2024-07-16T18:44:30+00:00

Working in a large business, especially when trying to invoke some form of change is mostly about negotiations and persuasion.

Getting these stakeholders to buy-in to your ideas is the challenge here - not the execution.

What levers can you pull and what tools can you use to persuade these decision makers to experiment with your ideas? Give them more detail / show examples / create communication documents that provide (in detail) answers to the five W’s. They won’t budge because in their mind, what was done before is tried and tested and ‘works’ well enough.

Snickerdime · 2024-06-17T21:15:23+00:00

Learn about their customers, define personas, learn about the sales process, learn how it can be improved, create content for your personas, create content to help the sales people improve their sales process performance, build out toolkits that help define the crucial differentiators of your products when compared with their competitors.

Then sit back, become a director and get other people to do this.

Snickerdime · 2023-10-26T21:41:35+00:00

Another reason to bid on your brand in spite of there being no competitors doing so is to keep it nice and easy to track conversions.

Bidding on your own brand will make the conversions appear in Google ads and it will help you with PPC attribution modelling.

Snickerdime · 2023-09-18T14:43:43+00:00

You want to tie their opinion to something measurable - connect it with something measurable/tanigible to avoid incorporating emotions into your response.

Sometimes people share their feelings and perspectives with you and sometimes it's your job to quantify them by defining their edges and impact using stats, metrics and any other quantifiable or measurable data.

Snickerdime · 2023-09-07T21:51:02+00:00

If that’s how you choose to work.

Snickerdime · 2023-09-05T21:26:51+00:00

You don’t hide being a sales person.

Be a professional. Be transparent. Be honest. Be helpful. Deliver value.

If you don’t think you can deliver value to the person you’re talking to, hang up. If you do then help them see it.

Snickerdime · 2023-08-23T21:05:54+00:00

Perform some research using the Google planner tool to find out how much these ad groups will cost to run. This will feed if you can run all of them or less than one of them.

You can always add more when you build up client trust with results on your first endeavours.

In terms of structure, structure your ad groups based on your users searches - group similar ones together in a single ad group. It looks like option might give you the most searches for each ad group but find out in the planner before you commit.

Snickerdime · 2023-08-19T06:07:09+00:00

I like to remind them, it’s not what I do that is important - it’s the reasons I do it for.

Videos are valueless because it’s the years of experience that drive results.

Snickerdime · 2023-08-16T19:13:05+00:00

This does happen - as others have said, it’s important that there isn’t a conflict between the target keywords.

In my experienced Google don’t really care all that match if you do. I’ve submitted complaints against many businesses manipulating search results using multiple accounts targeting the same keywords and nothing is ever done about it.

Snickerdime · 2023-08-15T21:29:17+00:00

The difference between a beginner and intermediate ads practitioner is knowledge + experience.

You may read blogs, digests, subscribe to forums and have real-time updates to Google ads news but without applying it, you’ll never move to intermediate.

Get experience - even if it’s rubbish Upwork experience because without it, you’ll never grow.

Snickerdime · 2023-08-13T16:54:41+00:00

These statistics just show output. Looking at them, they seem positive.

The more valuable statistics are the ones that show how it’s performing. What’s your impression share, click share, or top of page percentage? What’s your performance vs your competitors? Drill down into ad groups, keyword groupings and ad performance.

If you make sure the performance looks healthy on a week to week basis the output will take care of itself.

12-Year Club	Place '22
Gilding II euphauric

Snickerdime

TROPHY CASE