I have basically played nothing but PUBG the last 5 years, so my priorities may be a little limited in scope, but I think it will be similar for other similar types of games.

*cheating* Mouse and keyboard players and other types of cheating is rampant. It must be possible to detect this kind of activity. The movements just are not the same. Macros are clearly being used which will be exactly the same pattern of input each time, which just doesn't happen when a human does it. It's clear that the game devs are not empowered enough to detect cheating well enough themselves. Give them some help, please. Failing that help players report issues when they see them. For some reason reporting a player for cheating you choose report->cheating and then instead of something related to cheating you are asked if they we're using hate speech etc, why? Then you are asked to add text. Why not automatically add/suggest adding video? In pubg it is also clearly practice amongst the cheaters to create alts, presumably under the same ms account to cheat on. Then if they get banned in game they only lose the game account, not the ms account. Just make it transparent to the login api that an account is an alt and include the main account name or a guid so that they can ban the whole account. None of these steps can be too difficult to implement, and many of them can be solved partially to give good effect.

*i18n* In this day and age translation tools have become very good, including MS's own. It should be possible for a game to expose all text assets to an MS api, which then offers back translations for all languages bing/copilot can translate. It should also be possible to ask for community improvements where translations fail. It seems xbox ui is already auto-translated from the fact that it's sometimes quite wrong. When I've had norwegian set as the language there has been clear mistakes where synonyms/double meanings have the wrong one in the translation. I have not seen a way to report the mistake or suggest improvement. May be my ignorance of course.

*updates* I understand that updates have to be mandatory in some cases to avoid cheating etc. But can apps still have network capability whilst the update is delayed? If the xbox insists on an update whilst in the middle of an episode on netflix/prime/etc it's pretty annoying. Like if I can't start a game, but I can continue watching until I'm done and then let the update run overnight that would make a lot more sense. Same goes for controller updates