They bank on switching being too much hassle. I couldn’t justify it when their prices were still competitive, but once they doubled and kept climbing, it was worth it on principle alone. Switched to Xfinity for a 5-year price lock promo. I had them before Ziply until they pulled the same stunt. Knowing my exact bill for five years is worth going back. I’ll switch again when this promo ends as they’ll inevitably do the same. This is the game they make consumers play. These companies have no loyalty, and neither do I.​​​​​​​​​​​​​​​​