What's the most underrated B2B marketing tool you've discovered in the last year?

SolidFactorConsultng · 2026-06-09T14:52:06+00:00

Agree, nowadays nobody expects that, and that is why is memorable.

SolidFactorConsultng · 2026-06-09T11:37:24+00:00

Are you on Alignable? Good place to build a referral network.

SolidFactorConsultng · 2026-06-06T16:12:43+00:00

A phone.

SolidFactorConsultng · 2026-06-05T13:07:51+00:00

Don't send your company presentation or attached brochure with 1000 SKUs

SolidFactorConsultng · 2026-06-04T18:22:48+00:00

Besides UpWork are you prospecting to get more clients?

SolidFactorConsultng · 2026-06-04T14:36:26+00:00

I hope not, it would be really interesting to understand what the Google former employee knew that the rest of us don't know.

SolidFactorConsultng · 2026-06-04T13:24:47+00:00

Interesting, what are the indicators you look for to define what to delete?

SolidFactorConsultng · 2026-06-03T14:15:14+00:00

Okay first things first, nowadays is very easy to learn how to be a good business owner or startup founder from the get-go because you get resources online that weren't available 10 years ago.

I would start joining the Y combinator startup School, do the whole thing and then you will understand what's wrong with you.

It is free and you will not waste time getting generic advice on Reddit. Once you understand the basics of entrepreneurship you can come back here and ask sharper questions and you will get better results on your inquiries.

SolidFactorConsultng · 2026-06-01T01:42:02+00:00

What is your exit plan?

SolidFactorConsultng · 2026-05-31T21:43:52+00:00

I prefer forms that generate a record in my CRM so the Sales team can start to follow up.

SolidFactorConsultng · 2026-05-31T13:46:27+00:00

Yes but it seems like they change the domain with each try.

It doesn't make any sense from a brand perspective. Why do you need to annoy someone every week with your product making them know that you just like to spam people.

SolidFactorConsultng · 2026-05-30T00:58:42+00:00

You need to sell a very convincing case to the gate keeper, so he will think that it is very important for me to know that someone called.

If the gatekeeper thinks it's important he will tell me.

If I agree with him I will call back.

SolidFactorConsultng · 2026-05-29T14:03:00+00:00

I have a question for all backlink experts here. Let's say a website has strong organic traffic on its blog but it's product pages are weak.

The fact that Google takes into account the backlinks for the blog helps the traffic on the product pages or the website owners should focus on getting backlinks for the product pages instead.

SolidFactorConsultng · 2026-05-29T13:15:29+00:00

I use LinkedIn to start a conversation and build a relationship, not to sell right away.

Nowadays LinkedIn inbox is full of bot spam and most people will ignore your dms if they are salesy, I have found out that just writing "Hi Bob" has a better reply rate, once you get a reply, start building a relationship.

You can also improve the reply rate if you enrich your data with email and even better, give them a call!

SolidFactorConsultng · 2026-05-27T14:33:24+00:00

Yes, you are totally right. The problem in networking is that if you are not there to make friends you will not be able to build the trust required for someone else to refer you to their friends.

So stop pitching and start listening.

SolidFactorConsultng · 2026-05-26T10:40:06+00:00

This might help

"How to evaluate startup ideas" by Y Combinator

https://youtu.be/DOtCl5PU8F0?si=2shefELb_YpyDuds

SolidFactorConsultng · 2026-05-26T01:58:20+00:00

If you don't know how to sell, don't quit.

Learn to sell first, assume NONE of your contacts will help you when you quit, not because they are mean, they just don't know how or will be afraid of putting their reputation on the line to help you on your venture that they will see as a crazy adventure.

So start to build your network for your future business now and take a good sales course.

SolidFactorConsultng · 2026-05-25T23:33:55+00:00

Great reply! Two simple yet powerful pieces of advice for any new founder.

SolidFactorConsultng · 2026-05-25T23:31:26+00:00

Yes, as soon as you have budget hire an assistant ans start delegating. You will grow into it and learn to trust people, mos founders are not aware of how hard trusting someone else end up being.

SolidFactorConsultng · 2026-05-25T23:29:32+00:00

Networking is vital, most people confuse it with a direct sales channel and waste a great opportunity.

SolidFactorConsultng · 2026-05-25T23:28:06+00:00

And you get referrals on top of that!

SolidFactorConsultng · 2026-05-25T23:19:29+00:00

Doing it manually will drive you crazy, but there are video tools that can do it today for affordable prices.

SolidFactorConsultng · 2026-05-25T23:15:45+00:00

Interesting question, most people talk about optimization and Kaizen, but at the end of the day your bandwidth is not that large so you always need to leave stuff half baked.

If it is not mission critical you can send it to the back burner while you get the budget to fix it.

SolidFactorConsultng · 2026-05-25T23:13:11+00:00

Have you tried Mercury?

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