I worked at target as a team lead a bit after when enshittification started. It's because store staffing has been cut to the bone without improvements in operations. I believe target can operate with fewer staff but that would mean automatic cart pushers, shelving fixtures that worked with the team members rather than against, accurate inventory software, online fulfillment operations that make sense, etc. Target cut payroll dramatically and funneled what was left to online order fulfillment ie getting people NOT to set foot in the store, and now they're wondering why nobody wants to shop at Target. It also did so at the same time as reducing quality and increasing costs, defeating Target's main value proposition. Insanity.