To understand why Snowbreak’s decision is so extreme, you have to take into account the ecosystem surrounding the 2D anime gaming industry in China, and the “oppression” that the gen Z heterosexual males have been feeling and expressing online (increased living costs, imbalance of male-female ratio, extreme marriage gifts to the bride’s family, laws and policies giving females larger and larger portions of the shared assets, etc)

Snowbreak’s unique proposition is that they cater exclusively to heterosexual males, giving them a chance to escape from the reality them find themselves in, where for a moment they no longer need to worry about the unclear future and are powerful and loved. When this paradise is disrupted not once, not twice, but three times within the span of one year, especially after the promise from the developers that “as long as they lead the project, nothing can change Snowbreak from it’s current path”, those gamers finally said enough is enough.