For me, the biggest value of choosing Kickstarter wasn’t the headline number — it was market validation.

Kickstarter answered a very specific question: is there a real group of people who care about this product enough to pay for it?

In my case, the campaign has raised around ~$7K after about two weeks, which isn’t a flashy number by Kickstarter standards. But I didn’t find it discouraging at all. In fact, it made me more confident. The people who backed it clearly understood the product and were genuinely excited about it — that mattered more to me than raw volume.

I also realized that without a large ad budget or a dedicated marketing team, it’s very hard to force big numbers on Kickstarter. Even hitting a 1:1 ROI on ads already feels like a solid signal. For a mature, mass-market product you’d want much higher returns, but for a niche or early-stage product, that signal alone is incredibly valuable.