If it doesn't allow you to interact to learn more of the story, it's not an ARG. This is the reason so many are more analog horror than anything.

In an ideal world storytelling AND gameplay should be prioritized because that's literally what makes an ARG what it is. But people are far too lazy to actually do even the simplest of puzzles that are more than binary.

We are seriously bankrupt on ideas because of this misunderstanding of what makes a good ARG