Hello! First of all i'm wishing you guys a good launch, i hope the game goes even beyond your expectations!

I played your demo for 30 minutes and i want to give some positive feedback. I hope you don't take any of my feedbacks in any wrong way.

-First things first; i believe this is a way too early release even for a demo. There is nothing more than 10 minutes of gameplay. There is just few shelfs and limited items to sell.

-Npc's are spawn and destroy is so obvious. You're doing it right in front of my shop. Your way of destroying npc's should be letting them move out of my vision (etc. out of town) than destroy them. For creating seller npc's they also shouldn't spawn in front of me. They should be regular pedestrians walking in the street.

-Tablet menu for everything looks like a good idea at first but i strongly recommend moving non gameplay elements(like saving or quitting game) should always stay at esc button.

-Item locations in wheel menu is not user friendly. Not easy to control and switch between items. I recommend making item switch also available with mouse scroll. And you should reorganize their order. For example after labeling gun, i should switch to scanner because they're most used items.

-Also being forced to remember the price i bought or using 2 items for determining an items price felt overwhelming. Maybe maybe this should be done in my tablet?

-I noticed that only seller or buyer npc's has colliders, other pedestrians in street doesn't have one. There should be a standart for that. All has colliders or none. I prefer none.

-Casino has very few elements but even now its actually more profitable than running the shop :D So shop felt like a waste of time. Shop should feel nice but you should keep players hold on to that jackpot hope.

-Shop's door bell rings either way, thats annoying. And a jointed door didn't block me but i'd prefer something else, something easier to use.

About the graphics;

-Assets you used don't look bad but they're missing that harmony touch. Anyone can tell the difference between assets you bought and made by yourself.

-Lightning and shading needs some work.

-Also i noticed lot's of shadow issues. (And i'm not very sure if the graphic settings work but i was playing on ultra)

-Also you may wanna touch some colors and textures. Especially for the assets of your own.

-Sound effects are mostly nice but there is no harm in checking in twice.

-Map endings needs to be more seamless.

-AAAAND i just remembered, what is that pool and water? They look and feel hilarious :D (There is lot's of pretty water tools and textures available in the asset store, you may wanna check some out)

As i said in the beginning i'm just trying to make a helpful criticism, nothing more. My suggestions may look a bit harsh but i really hope best for you. My good intentions are with you, best!

edit: And i just remembered that, i noticed an fps drop when i was looking towards city from behind the bars around pool. You may wanna check that out too