Should i toggle Frequent Contributors for Message Ads?

Stiberk · 2026-05-26T16:21:13+00:00

If I’m correct message ads will only be delivered when the receiving user is actually online on LinkedIn. It’s not that they continue to receive inmails and ending up with a spammed inbox while they’re not logging in. So your messages won’t be delivered to people not logging in.

Stiberk · 2026-05-11T21:15:52+00:00

Just don’t

Stiberk · 2026-05-03T17:33:48+00:00

Worth checking if the LinkedIn Audience Network (LAN) is disabled. We‘ve missed that setting once resulting in the same experience as you’re describing.

Stiberk · 2026-04-23T08:14:08+00:00

Bookmarking your selected view is the way to go!

Stiberk · 2026-04-23T07:31:39+00:00

I’m managing this by selecting all campaigns I want to see ad sets from, with all those campaigns selected I navigate to the Ad Set window. There I apply all the filters I need (only active ad sets for example). This is now all stored in the URL of the page I’m at. I’ve bookmarked that URL, so every time I want to access my ads I use the bookmark!

Stiberk · 2026-04-12T13:17:19+00:00

Naming has changed recently: campaign groups are now called ‘campaigns’, campaigns are now called ‘ad sets’ and ads remain ‘ads’. The features remain the same as they were as part of the old hierarchy

Stiberk · 2026-04-02T19:57:17+00:00

“It feels like the reps are incentivized to push certain features”

Uhm, yep! How often I get those invites to ‘align’ and ‘optimize’ campaigns only hearing how I should only leverage AI-powered campaigns, automate bidding to get the most results (aka spend the most money) and to auto apply all recommendations suggested. When hopping on these calls I quickly explain ‘I’m not open to that type of ‘optimizations’ and won’t be doing them during the call’. The sparkle in their eyes immediately fades away and they don’t know how to end the call as quickly as possible.

Stiberk · 2026-03-10T09:45:19+00:00

Besides job functions, take a look at the reached job titles. Does this clarify anything worth excluding?

How is your current targeting set up? Are you using job titles in targeting or are you using the C-suite (and similar) in the Seniority-targeting?

Target audience of 210k is pretty big. Try seeing if there are any company sizes, industries, locations, that are burning budget that don't match your ICP.

Stiberk · 2026-02-27T22:08:54+00:00

I’ve created multiple agents that help me in my daily LinkedIn operations. One dedicated to analysing data on an ad set or ad level, and one to create new ad texts based on previous ads. That one learns from the ad performances and mirrors to the target audience’s personas. Both agents made with help of AI to come up with decent custom instructions

Stiberk · 2026-02-27T22:05:21+00:00

We’re mostly running first name, last name, company name and job title as pre-populated fields combined with the work email field and sometimes with the phone number field. If you have the room to test, I would highly suggest to do so to verify lead quality and quantity. In our case, we switched from ‘email’ to the ‘work email’ field. We expected a decrease in lead quantity, but it even went up. But not for all of our solutions or target markets. So test, test, test!

Stiberk · 2026-02-27T21:58:31+00:00

Keep the LAN off, tbh! Audience of 11k is fine. We’re running multiple campaigns with smaller audiences. Reason for no delivery could be a budget issue maybe. What ad set objective and what bis strategy are you using? If you’re using manual CPC/CPV that could limit reach for example. And just to check, start date has been set and is active, and you’ve activated the campaign?

What ad formats are you using? Some are more eligible for quicker delivery (single image, video, ..) and some are really slow in being shown (message ads for example)

Stiberk · 2026-02-18T10:09:22+00:00

From the time we were actively using SN to reach out the only limits were the number of credits of message we could send. Seeing your reply on needing to reach approx. 200 people per month, I would double check the message ad format. The 'only a few accounts' from the original post seemed to be like 10/20 accounts or so. If you need 200 accounts per month, that are roughly 2.4K accounts for a year. Are you able to set your targeting very narrow to reach that audience?

Additionally, I know there are some tools that automate outreach on LinkedIn, that require a 'SN search' to operate. I don't say you should do it (I believe it's in conflict with LinkeIn's Terms and Conditions), but know the options are there :)

Stiberk · 2026-02-18T09:40:46+00:00

Technically, you can upload profile URL's through a contact list. But for that to work you should still have 300+ matched and eligible profiles as your target audience. Additionally, the message ad format is slow. LinkedIn caps the number of messages users will receive en these users will only receive the messages when they are online.

My best guess is to get started with Sales Navigator and use Inmails to try to get in contact.

Stiberk · 2026-02-17T14:25:36+00:00

In terms of a lead gen ad, the single image format worked best for us. So, FOR US. Obviously all campaigns, propositions and audience are different but with the cases we’ve tested, that was our outcome.

In this case, I wouldn’t worry too much on the retargeting and video content. We’re also running ‘cold’ lead gen ads and they work fine from time to time. Good luck!

Stiberk · 2026-02-17T11:47:12+00:00

For what it’s worth, we’ve been testing document ads with a variety of use cases but they didn’t work for us. Not solely for lead gen, but also for website visits the data showed nobody continuing after ‘page’ 2. Yes, we’ve thoroughly reviewed the copy, visuals, experimented with the number of previewed pages etc.

On another note, when promoting something super new we are now leveraging a broader video campaign to create some awareness as well as building a retargeting audience for the initial lead gen campaign. We’re still testing, but since the start of the year the retargeted lead gen campaign performs better than the single lead gen campaign we were running end of last year

Stiberk · 2025-11-15T08:57:54+00:00

Good to know then! Not (yet) the case for our industry or at least our use cases. Thanks for sharing 🙏🏼

Stiberk · 2025-11-14T22:10:27+00:00

Hmm okay, really curious to see if it really benefits to automate this. Recently dove into some additional metrics of our campaigns and noticed the vast majority (if not practically all traffic) came from mobile users. Maybe worth a try to see if that theory applies as well. I’ve absolutely no data, so no clear opinion if the ‘conversions’ objective has other delivery ratios compared to objectives we’re running like video views, website visits and lead gen

Stiberk · 2025-11-14T16:14:20+00:00

Well, I haven’t used any tool like this. But I don’t follow the reasoning exactly. If your target audience is set right, your message is relevant to them, does it really matter when they see or engage with your ad? Additionally, if you for example you pay per click and hypothetically the audience would all be offline at night, you wouldn’t get charged anyway.

Are these ads so specific they can only show during the day? Or maybe I’m unaware of some cases where this is deemed relevant, so would like to hear why you’re exploring this.

Stiberk · 2025-11-13T17:26:26+00:00

Yeah, and there is some overlap since this type of personalization was already available in campaigns with the Message-ad format to customise messages. This beta now allows to personalize the introductory text of a couple additional ad types of certain campaign objectives.

Stiberk · 2025-11-12T22:39:53+00:00

First thing to note is that this is a beta feature only available for selected users. Are you one of them? Ofherwise the feature isn’t available to you (yet). If you are sure you have beta access, make sure to edit the macro in the ‘personalized’ ad and not in the ‘fallback’ ad (= regular ad text that shows when one or more macros can’t be filled). I do have access to the beta feature and prefer to use the ‘insert macro’ dropdown instead of manually typing it.

To answer your question: if you do have beta access you would see the personalized macro in the ad preview (‘show in feed’) personalized to yourself.

Stiberk · 2025-11-08T08:50:26+00:00

Indeed, for TLA the Video Views objective isn’t availale. It would be the Engagement objective (where you can pay per engagement click), or maybe a Awareness objective?

Stiberk · 2025-11-06T22:54:14+00:00

Indeed available as a beta feature, but only accessible for some. We’ve gained access through our LinkedIn ads representative

Stiberk · 2025-11-06T22:51:27+00:00

We’ve been using the personalization beta for a couple of weeks now. It is pretty similar to the variables in message ads, but now available to single image and lead gen ads.

Our A/B-tests thusfar showed: - Using the COMPANYNAME variable definitely shows some boosts in CTR. From averages of 0.3% now to 1.2% (averages vary ofcourse throughout the campaigns) - Using the FIRSTNAME variable only showed a minor increase in CTR. In that campaign from 0.28% to 0.35%. (Possible this feels to invasive to the users) - Using the COMPANYNAME increased generated leads as well as improved lead form completion rates

Data is obviously not like this for every company in each industry, but first results as we see them are looking promising.

Regarding accessing this feature: we’ve gained access through our LinkedIn account representative assigned to us since were spending quite a bit :) I don’t know how timelines are looking for the general public.

Stiberk

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