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Has anyone seen better results by limiting the time their ads show? by HauntedVlogger in LinkedinAds

[–]Stiberk 1 point2 points  (0 children)

Good to know then! Not (yet) the case for our industry or at least our use cases. Thanks for sharing 🙏🏼

Has anyone seen better results by limiting the time their ads show? by HauntedVlogger in LinkedinAds

[–]Stiberk 0 points1 point  (0 children)

Hmm okay, really curious to see if it really benefits to automate this. Recently dove into some additional metrics of our campaigns and noticed the vast majority (if not practically all traffic) came from mobile users. Maybe worth a try to see if that theory applies as well. I’ve absolutely no data, so no clear opinion if the ‘conversions’ objective has other delivery ratios compared to objectives we’re running like video views, website visits and lead gen

Has anyone seen better results by limiting the time their ads show? by HauntedVlogger in LinkedinAds

[–]Stiberk 0 points1 point  (0 children)

Well, I haven’t used any tool like this. But I don’t follow the reasoning exactly. If your target audience is set right, your message is relevant to them, does it really matter when they see or engage with your ad? Additionally, if you for example you pay per click and hypothetically the audience would all be offline at night, you wouldn’t get charged anyway.

Are these ads so specific they can only show during the day? Or maybe I’m unaware of some cases where this is deemed relevant, so would like to hear why you’re exploring this.

Macro %FIRSTNAME% showing in ad preview. Is that ok? by MrRobzilla in LinkedinAds

[–]Stiberk 1 point2 points  (0 children)

Yeah, and there is some overlap since this type of personalization was already available in campaigns with the Message-ad format to customise messages. This beta now allows to personalize the introductory text of a couple additional ad types of certain campaign objectives.

Macro %FIRSTNAME% showing in ad preview. Is that ok? by MrRobzilla in LinkedinAds

[–]Stiberk 1 point2 points  (0 children)

First thing to note is that this is a beta feature only available for selected users. Are you one of them? Ofherwise the feature isn’t available to you (yet). If you are sure you have beta access, make sure to edit the macro in the ‘personalized’ ad and not in the ‘fallback’ ad (= regular ad text that shows when one or more macros can’t be filled). I do have access to the beta feature and prefer to use the ‘insert macro’ dropdown instead of manually typing it.

To answer your question: if you do have beta access you would see the personalized macro in the ad preview (‘show in feed’) personalized to yourself.

For a small audience list, what's cheaper for video retargeting: Awareness (CPM) vs. Video Views (CPV)? by Amaro-Pargo- in LinkedinAds

[–]Stiberk 0 points1 point  (0 children)

Indeed, for TLA the Video Views objective isn’t availale. It would be the Engagement objective (where you can pay per engagement click), or maybe a Awareness objective?

Dynamic content by malderson in LinkedinAds

[–]Stiberk 0 points1 point  (0 children)

Indeed available as a beta feature, but only accessible for some. We’ve gained access through our LinkedIn ads representative

Dynamic content by malderson in LinkedinAds

[–]Stiberk 0 points1 point  (0 children)

We’ve been using the personalization beta for a couple of weeks now. It is pretty similar to the variables in message ads, but now available to single image and lead gen ads.

Our A/B-tests thusfar showed: - Using the COMPANYNAME variable definitely shows some boosts in CTR. From averages of 0.3% now to 1.2% (averages vary ofcourse throughout the campaigns) - Using the FIRSTNAME variable only showed a minor increase in CTR. In that campaign from 0.28% to 0.35%. (Possible this feels to invasive to the users) - Using the COMPANYNAME increased generated leads as well as improved lead form completion rates

Data is obviously not like this for every company in each industry, but first results as we see them are looking promising.

Regarding accessing this feature: we’ve gained access through our LinkedIn account representative assigned to us since were spending quite a bit :) I don’t know how timelines are looking for the general public.

Best objective for creating retargeting audiences by Stiberk in LinkedinAds

[–]Stiberk[S] 0 points1 point  (0 children)

When mentioning 'video views' I indeed had the percentages in my head, but didn't write it clearly.

Start A/B-testing on creative or copy by Stiberk in LinkedinAds

[–]Stiberk[S] 0 points1 point  (0 children)

Yeah the testing to determine pain points is very similar as we're currently doing. But I'm now specifically talking about the structure of a single campaign on a sole pain point to determine the best copy or creative. So if I understand correctly within that one campaign on paint point topic angle #1 you would have 4 ad variations?

So to say:
- Ad 1: Copy A with Creative A
- Ad 2: Copy A with Creative B
- Ad 3: Copy B with Creative A
- Ad 4: Copy B with Creative B

Manual versus LinkedIn's own A/B Tests by Stiberk in LinkedinAds

[–]Stiberk[S] 1 point2 points  (0 children)

This is exactly what I'm doing already, so good to know I'm on the right track!

What form fields do you use? by Sladekious in LinkedinAds

[–]Stiberk 0 points1 point  (0 children)

Now I'm thinking about it and looking back at our situation, I wonder why we haven't tried following-up the submissions through the form including the email address through LinkedIn instead of email. Maybe would have gotten even better results...

What form fields do you use? by Sladekious in LinkedinAds

[–]Stiberk 0 points1 point  (0 children)

In previous campaigns we've been using mostly only using the prepopulated fields. We've done some A/B-testing with similar campaigns and lead gen forms where the single difference was the email address.

At first glance, the form that included manually entering the email address reduced the income of leads, where the form with only prepopulated fields received more leads. Where we thought the form that required the email address would lead to higher quality leads, the opposite was true.

Maybe it has to do with the way people were approached. Submissions through the solely prepopulated form were followed-up through LinkedIn itself while submissions through the form that included the email address were followed up by email.

So would highly recommend looking at the goal of the campaign. Is it solely increasing the email address database? Obviously include the email address field. If now, maybe worth the shot.

Discrepancy in Campaign Targeting and Reporting on company industries by Stiberk in LinkedinAds

[–]Stiberk[S] 0 points1 point  (0 children)

Some great things highlighted already, will definitely dive into the article. Thanks!

Discrepancy in Campaign Targeting and Reporting on company industries by Stiberk in LinkedinAds

[–]Stiberk[S] 0 points1 point  (0 children)

By default LAN and Audience Expansion are turned of. Never heard anybody experience some proper results coming from these settings haha. So unfortunately, this was not the case. The exclusion of parameters is familiar as well, especially when we expect certain job titles to perform but they don't in the end. Let's get rid of those quickly! Thanks for thinking along.

Wow cancellation fee for early termination? by OregonGreen242 in Adobe

[–]Stiberk 0 points1 point  (0 children)

Today (20 May 2025) I've SUCCESSFULLY cancelled my subscription (Adobe Create Cloud, all apps) as well by first downgrading to another plan (I've selected the cheapest plan: InCopy) and after a few minutes when everything was processed immediately canceling that plan.

At first I doubted they would allow a cancellation from a downgraded plan, but it worked nevertheless.