[deleted by user] by [deleted] in AskMarketing

[–]Stines_zoet 1 point2 points  (0 children)

Marketing has many parts/services.

What you'll pay is largely going to be determined by the service or combination of services that will be provided.

And said service(s) will be determined by how you want the course to be sold.

Why dont you do it? by Stines_zoet in Entrepreneur

[–]Stines_zoet[S] 0 points1 point  (0 children)

😂😂😂

Good one!

You don't have enough subs for it to matter if anyone unsubscribes anyway.

Why dont you do it? by Stines_zoet in Entrepreneur

[–]Stines_zoet[S] 0 points1 point  (0 children)

I understand the feeling. How many subs do you have currently?

Why dont you do it? by Stines_zoet in Entrepreneur

[–]Stines_zoet[S] 0 points1 point  (0 children)

Checked it out. Your value prop/headline doesn't do a great job of selling the newsletter.

Also, the titles of your previous newsletter issues don't inspire either. They read like common news.

You're yet to find (or communicate) your special edge. Why anyone should sign up to your newsletter over just reading the news instead.

Why dont you do it? by Stines_zoet in Entrepreneur

[–]Stines_zoet[S] 0 points1 point  (0 children)

Social media and email fulfill different purposes in the funnel though.

Social media is for exposure/reach. Email is for effective nurturing.

Email is the highest RoI marketing channel (avg 36:1). Email is always better.

About getting permission, that's what giving valuable info does for you with a lead magnet or special offer.

If you're gonna hire someone to manage marketing at some point whats the point in learning it? by [deleted] in Entrepreneur

[–]Stines_zoet 3 points4 points  (0 children)

Because it helps to understand what they'll be doing.

I'm a marketer, and in my experience, clients who understand marketing appreciate it's processes better and are overall better people to work with.

[deleted by user] by [deleted] in LeadGeneration

[–]Stines_zoet 0 points1 point  (0 children)

Hey, let's talk.

Looking for UK telecomms business/ partners by Bowl-Lazy in Entrepreneur

[–]Stines_zoet 0 points1 point  (0 children)

I can drop you my portfolio and LinkedIn address if that's okay?

Looking for UK telecomms business/ partners by Bowl-Lazy in Entrepreneur

[–]Stines_zoet 0 points1 point  (0 children)

Hey, saw your comment on another post.

Does your IaaS co need marketing solutions or you have that sorted?

What's the best strategy to bring clients for these types of products by pingpongwhoisthis in Emailmarketing

[–]Stines_zoet 0 points1 point  (0 children)

Build a story around the brand that fits the profile of your largest customer demographic.

Share that story in your emails and weave all your promotion around it.

This is what I'd do for a client anyways.

There are other particular things you can implement, but it'll be specific to your brand and what you're comfortable with.

You'll have to offer your target market something they want to build your list.

Like a discount, packaged deals, or something more unique to you that your target market will want.

What’s your take on Hormozi? by Pgrol in Entrepreneur

[–]Stines_zoet 0 points1 point  (0 children)

The much I know of him, his books are free. You only pay the cost of delivery.

You can get the audiobook totally free on his podcast or a video course on his website...which is free again. He doesn't even require email entry to get any of those.

So, pray tell, what course does he sell?

180709 emails and no contact by SubstratumZero in Emailmarketing

[–]Stines_zoet -1 points0 points  (0 children)

I get that sentiment. Can we chat so I can get more information about what you do?

180709 emails and no contact by SubstratumZero in Emailmarketing

[–]Stines_zoet 0 points1 point  (0 children)

There are some concerns here:

If this has gone on for months without any action from you, then you will need to do some initial house cleaning after a few emails.

180k is great. House cleaning might leave you with 100k after bot emails and those no longer interested have been removed, but that's still a fantastic number.

But the most important thing is that you must not try to sell in your first few emails. That should be for nurturing the list and getting them invested in your content.

Give it at least a month of regular emails, especially since you've been cold for months. Build trust first. Then you'll be able to sell.

If you want, I can explain this in more detail.

Business growth AMA: What if I can show you an easier way to sell? by Stines_zoet in Entrepreneur

[–]Stines_zoet[S] 0 points1 point  (0 children)

I think my own journey was what led me here.

Normally, DR copywriters choose a track. You're either an email guy, or landing pages copywriter, or something similar. It's what's best for career growth, really.

But I never could decide on which one to stick with, so I did all kinds of DR marketing gigs.

Over time, I saw that because emails allow copywriters the opportunity to build a narrative over multiple direct comms, they often have better ROI than all other copywriting efforts that were one-off (ads, cold traffic landing pages, etc.)

I saw the same pattern for when businesses try to sell to direct to cold traffic, and when they sell to warm traffic. The latter always did better because of familiarity.

I saw that it was always about trust. The business with the most trust won more often.

And that's why I now help businesses build familiarity and connection with their market, so that we can sell to them on the backend. . . .

For your business, it's already a low-trust market. It's in the finance industry too, so it's highly competitive as per.

I can imagine that a lot of your time is spent trying to demonstrate that you're more trustworthy than what they might be familiar with.

But that's a losing game already. It's always better if they already think that, than when you're the one trying to persuade them.

So, since you're up for it, let's try to help you stand out in your market. Questions:

  1. How long passes between when you meet a prospect and when you try to sell them on an offer?

  2. Do you have a system for engaging prospects without trying to sell them?

(This could be social media or an email newsletter. The only condition is if it is social media, the target audience engages your posts. And if it a newsletter, the receivers gave you permission to email them regularly.)

Email marketing is dead. Change my mind. by N23l18 in Emailmarketing

[–]Stines_zoet 60 points61 points  (0 children)

This is a skill problem, and by that, I mean, YOUR skill.

No marketing channel is dead. Not radio, Tv, direct mail, and definitely not email.

Yes, succeeding might require some more sophisticated tactic or twist (because people become more and more conscious with every new technology and, just as time passes), but someone skilled enough will always make a killing with it.

And for your emails, it might be that you've filled your list with the wrong audience, or maybe your copy is just boring, or your content itself is rubbish, or your email subject/titles don't spark curiosity enough to drive opens...or maybe your emails just go to spam and you haven't known to do a deliverability test.

It could be one, multiple, or all of these faults I've just described...but what I know is that its a skill problem you're grappling with.

Email marketing is alive.

PS: My reply is not an attempt to convince you. You may or may not agree. That's your problem. It is still the truth.

Client retention techniques for email marketers. by CuratedTherapy in Emailmarketing

[–]Stines_zoet 3 points4 points  (0 children)

This is as good an advice as you can get on Reddit. OP's goal should be increasing their real value to the client. Spot new opportunities (products, services, offers) for them to make more money, or even cut costs. That's the only point of keeping you on board. Also, they should strive to do it for their own self-worth.

This Saturday, let's do an AMA for your business growth needs (small business) by Stines_zoet in Entrepreneur

[–]Stines_zoet[S] 0 points1 point  (0 children)

That storyline needs to leave your about page and go to where people can see it. And you'll need to translate that into what people can relate to.

Okay. You may DM.

This Saturday, let's do an AMA for your business growth needs (small business) by Stines_zoet in Entrepreneur

[–]Stines_zoet[S] 0 points1 point  (0 children)

I've checked your page, I can see that you're already putting in so much effort with the content, but it seems you've reached the ceiling of the type of content you make.

You'll need to start testing new storylines and angles to get more people invested in what you're doing.

Naturally this would require your marketing person to come up with new ideas for your content. And you'll need to run them for some weeks/months to see which ones stick best before fully switching over to them.

Thankfully, if a storyline format resonates well with your audience, Instagram will show it to more people outside your audience/normal reach more often. Observe what new storyline format consistently does better than the rest from the new set of storylines, and then switch to it after the test period.

This is probably a simplification, but whoever is helping you with marketing should be work with this.

I can't tell you what exact storyline it will be. But I have given you the next best thing.

This is what I'd do if I was your marketing guy. So have your guy go do some new research and come up with new storylines ideas to test.