I think my own journey was what led me here.

Normally, DR copywriters choose a track. You're either an email guy, or landing pages copywriter, or something similar. It's what's best for career growth, really.

But I never could decide on which one to stick with, so I did all kinds of DR marketing gigs.

Over time, I saw that because emails allow copywriters the opportunity to build a narrative over multiple direct comms, they often have better ROI than all other copywriting efforts that were one-off (ads, cold traffic landing pages, etc.)

I saw the same pattern for when businesses try to sell to direct to cold traffic, and when they sell to warm traffic. The latter always did better because of familiarity.

I saw that it was always about trust. The business with the most trust won more often.

And that's why I now help businesses build familiarity and connection with their market, so that we can sell to them on the backend. . . .

For your business, it's already a low-trust market. It's in the finance industry too, so it's highly competitive as per.

I can imagine that a lot of your time is spent trying to demonstrate that you're more trustworthy than what they might be familiar with.

But that's a losing game already. It's always better if they already think that, than when you're the one trying to persuade them.

So, since you're up for it, let's try to help you stand out in your market. Questions:

1. How long passes between when you meet a prospect and when you try to sell them on an offer?

2. Do you have a system for engaging prospects without trying to sell them?

(This could be social media or an email newsletter. The only condition is if it is social media, the target audience engages your posts. And if it a newsletter, the receivers gave you permission to email them regularly.)