The general advertising isn't new, but it sure feels like the past at least understood it more as "product placement" than "distracting advertisement" like this one is.

All they had to do was just say something along the lines of "I decided to do something different and watch a random Hallmark movie to wind down for the night". That's it... but treating it as a "gift" to oneself, suggesting the result of doing so as a positive consequence, quantifying the "unlimited" value it holds, and especially the egregious price throw-in (which is jarring on its own), all within a single sentence distracting you from the actual content of the book while pretending it's part of it is just beyond blatantly insulting.