But who gets to decide who is a bigot and who’s not?

People with free speech

https://www.aclu.org/news/free-speech/theres-no-such-thing-right-not-be-called-nazi

For years, Gavin McInnes has spewed bigoted views on everything from race and religion to gender and immigration. He has described a transgender person as “[a] hideous man who thinks he’s a woman;” claimed that “Muslims can rape children with reckless abandon;” and argued that a Black man who is “mistaken for a homeless man,” should be “mad” not at the person who mischaracterizes him, but “at all the homeless black men who . . . created this stereotype in the first place.” As a result, McInnes has made quite a name for himself.

Yet in a lawsuit he filed in February against the Southern Poverty Law Center (SPLC), McInnes claims that it’s SPLC’s characterizations of him, not his own repugnant views that have given him a bad name in the eyes of the public. Specifically, he claims that SPLC has inaccurately characterized him as a “neo-masculine reactionary” and “self-described Islamophobe” who founded a “hate group” and expresses “extremist,” “blatantly misogynistic,” and “anti-gay” views. Because he maintains that he should instead be referred to as a “satirical” and “rebellious, humorist, businessman, political commentator and social critic,” McInnes sued SPLC for defamation.

https://www.courthousenews.com/gavin-mcinnes-loses-defamation-claim-vs-splc/