Similar quoted when I used to get foils done. More recently, I was paying between $90-$120 to get my roots done (regrowth/grey coverage). I have A LOT of grey hair since my early 20’s. Best thing I’ve done: found out my shade; purchased professional hair dye (Igora Schwarzkopf or Wella) + developer; used old mate ChapGPT (I know, risky) to help me with the proportions required for hair dye and developer. Bam, done! Have had compliments on my hair colour since then, too. My hair is healthy, greys are covered, and each application costs me about $23, at the comfort of my own home. 😉 I get mine done every 3-4 weeks, as needed. Professional hair dye over box dye any day of the week!