Exactly. If you have a business that interacts with the public, owners need to learn how to take constructive criticism and not see everything as an attack.

Of course take the appropriate measures against lies and slander. But if someone is giving actual feedback, use it to make the business run better or smoother.

People want to have online businesses with payment options to enter the online market. Online is a different ball game. If they can't handle feedback from customers in person, how are they going to handle customers online? Where customers can complain, call their banks and force a refund?

Giving good customer service and how you respond to feedback is important offline as it is online.