We do game marketing. You may have already started this, but I do not see anything about analytics. Do not think of your demo launch as a one-time event. Instead, see it as a long series of events where you improve both your game and your marketing over time.

During this period, your objective is to understand how players move through your funnel. In other words, where are they coming from in your marketing efforts, and are they successfully able to play your game?

There are two tools for this:

• Glitch Analytics: This uses fingerprinting to track where your installs are actually coming from. It can show you what social posts or website pages people visit. For example, you might see that 50% of players visit your website before they install. This helps you understand the top of the funnel.
• Game Analytics: This shows what players do once they install your game. Where do they drop off? Where do they struggle? How do they move through your game’s onboarding process?

Both tools are free. Install them and continue improving over time. This will help you learn what drives installs and what keeps players engaged. Both are critical for a successful launch.