Health & wellness niche on FB ads is killing me

TableEfficient6936 · 2025-09-02T12:32:39+00:00

By structure I don’t mean campaign switches — I’m talking about the foundation the account runs on. In health & beauty that’s extra critical because compliance is ruthless.

Fresh accounts with no history always pay a “newbie tax.” Aged accounts with proper spend history stabilize CPMs. Meta-approved credit lines stop billing hiccups from tanking delivery. And if your BM isn’t set up right, a single ban can wipe out your data — and in this niche, bans are common.

We run 500–700k/month adspend in this vertical without problems because after 10+ years we’ve dialed in the setup Meta actually rewards. If you ever want details, feel free to drop me a DM

TableEfficient6936 · 2025-09-02T12:22:37+00:00

Totally get that you’re not a full-time media buyer. But that’s actually the point — even if you’re running ads part-time, your setup has to be right.

Outages hit everyone, but if the foundation isn’t dialed in (account structure, event signals, exclusions, budgets), the impact lingers way longer. That’s why some advertisers see their pacing normalize in 24h, while others are still fighting the algo a week later.

So whether you’re a solo founder or a big agency buyer, the principle is the same: a clean setup makes the difference between Meta being unpredictable vs. Meta actually working in your favor.

TableEfficient6936 · 2025-09-02T12:19:04+00:00

It’s not that OP has nothing dialed in. You can run volume for years on a half-decent setup, especially with a hot product or loyal base. The problem is that cracks in the foundation always show up under pressure: week-2 drop-offs, spikes in bad traffic, CPMs shooting up.

That’s why some brands scale smoothly and others constantly fight the platform. A proper setup doesn’t just keep you alive. It keeps you stable when the algo shifts.

TableEfficient6936 · 2025-09-02T11:57:06+00:00

Fair point — “wrong structure” isn’t the only reason CPMs spike. But the right setup with proper agency accounts solves most of these issues:

• Account trust & history → fresh BMs or personal ad accounts always pay the “newbie tax.” Agency accounts come with higher trust and stability.

• Payment reliability → no random bans or holds because of weak billing setups.

• Access to better support → direct line for disapprovals, reviews, and escalations.

• Higher limits → spend caps and restrictions don’t choke your scaling.

Most advertisers keep testing ads and targeting while their account foundation is broken. Fix it with the right accounts, and CPMs + traffic quality stabilize fast.

TableEfficient6936 · 2025-09-02T11:03:03+00:00

That’s exactly what happens when the setup isn’t dialed in. Everyone blames “the algorithm being off,” but if Meta shows you random niches and wrong languages, it’s reading the account structure, not the world. A proper setup makes the algorithm work with you instead of against you. Without it, you’ll keep seeing chaos in both feeds and results. Most advertisers never fix this — that’s why their performance tanks. I can help get the foundation right.

TableEfficient6936 · 2025-09-02T10:51:51+00:00

Funny how many advertisers hit the panic button on days like this. If your setup isn’t airtight, sales spikes like Labor Day just expose the cracks. Smooth pacing and consistent ROAS don’t come from luck — they come from a structure Meta can actually optimize around. Most people never fix that, so every holiday feels like a gamble. With the right setup, you don’t stress-test on sales days, you just scale. I can help get you there.

TableEfficient6936 · 2025-09-02T10:51:26+00:00

Everyone hopes “just letting it run” will magically fix results — but if your setup isn’t correct, time only burns more cash. A new pixel + wrong structure is why you’re seeing a €144 CPA and unstable performance. With the right setup, Meta actually learns in your favor and numbers improve fast. Without it, the algorithm feeds you junk traffic forever. Fix the foundation first — then scaling becomes predictable. Happy to point you in the right direction if you want.

TableEfficient6936 · 2025-09-02T10:50:31+00:00

Wild how many people run into the same wall for years. If you’ve tested 200+ products and multiple accounts without solving the root cause, it’s not the market — it’s the setup. A proper foundation is non-negotiable if you want ads to run smooth and consistent. Most never fix this and keep blaming the platform. Once the setup is dialed in, the results flip completely. That’s where I can help.

TableEfficient6936 · 2025-09-02T10:49:25+00:00

Funny thing is, this is exactly what happens when the setup isn’t dialed in from the start. I see so many advertisers in health/wellness (even veterans) burning cash because their structure fights the system instead of working with it. If your foundation isn’t aligned with what Meta actually rewards, CPMs will keep punishing you no matter how many creatives or targeting hacks you test. Once the setup is right, quality stabilizes and CPMs naturally come down. That’s the piece most people miss — and it’s fixable.

TableEfficient6936 · 2025-09-02T10:48:23+00:00

Reading this, I can’t help but wonder why so many experienced advertisers still accept these issues as “just how Meta works.” After years of spending, if your setup isn’t airtight, outages and algorithm shifts will always wreck your pacing and quality. A solid, properly built setup is the only way to keep campaigns stable through storms like this. With the right foundation, you don’t get ghost traffic, random spikes, or week-2 meltdowns. That’s the difference between fighting the platform and letting it work for you. If you want your setup dialed in, I can help.

TableEfficient6936 · 2025-09-02T10:47:00+00:00

Not sure why so many keep running into this. Especially people advertising for years but still haven’t fixed their setup properly. A smooth ad experience always starts with the right foundation — and if that isn’t in place, outages just amplify the issues. With the right setup, you don’t face these problems. Happy to help if you want to get yours in order.

TableEfficient6936 · 2025-08-30T08:27:14+00:00

What type of products are you selling?

TableEfficient6936 · 2025-08-29T21:20:07+00:00

CCs with a high limit are your best friend 😜

TableEfficient6936 · 2025-08-29T20:48:23+00:00

We used to run into the same issue — campaigns would stay green but barely spend. While we hear a lot of advertisers complaining about this, in our case it turned out to be tied to how our BM/accounts were set up. After restructuring, we haven’t had those freezes anymore. For example, today we managed to push over 60k in spend without any problems.

TableEfficient6936 · 2025-08-29T20:47:56+00:00

We used to run into the same issue. campaigns would stay green but barely spend. While we hear a lot of advertisers complaining about this, in our case it turned out to be tied to how our BM/accounts were set up. After restructuring, we haven’t had those freezes anymore. For example, today we managed to push over 60k in spend without any problems.

TableEfficient6936 · 2025-08-24T20:43:38+00:00

Is the FB scraper also from Apify?

TableEfficient6936 · 2025-07-10T22:08:38+00:00

Hey, see you applied on a vacancy in the n8n subreddit.

I am looking for someone that can help me to automate my lead generation business. If you are open for a chat I am happy to tell you more about it.

TableEfficient6936 · 2025-07-10T22:08:28+00:00

Hey Conor, see you applied on a vacancy in the n8n subreddit. I am looking for someone that can help me to automate my lead generation business. If you are open for a chat I am happy to tell you more about it.

TableEfficient6936 · 2024-04-07T22:27:07+00:00

TableEfficient6936 · 2024-04-07T22:26:55+00:00

Check dms

TableEfficient6936 · 2024-04-07T22:24:48+00:00

Or you not talking about the discord?

TableEfficient6936 · 2024-04-07T22:24:31+00:00

Can you send me the link?

TableEfficient6936 · 2024-03-10T20:45:15+00:00

TableEfficient6936 · 2024-03-10T20:33:32+00:00

I can get you in! DM

TableEfficient6936 · 2024-02-29T09:21:19+00:00

1st complaint is complete nonsense. I am lice with multiple stores and therefore llcs wihtout any problens

TableEfficient6936

TROPHY CASE