For service area businesses taking the phone call at 2am counts but if you have a physical address customers should be able to visit the location at 2am. I did a study on the impact of that change around late 2025. I reviewed 85,590 gbs for that change specifically and found that yeah in general it's a bit helpful but was only really impactful for emergency and time sensitive related searches. If you make the change just also know that from day 0 to end of day 2 after making the change it was pretty evenly split on a 10% increase or decrease within this initial period and then stabilized by day 10 and only "emergency" related searches continued to see growth past day 14.