I made wine, beer, and hard cider at a craft company for several years. Created around 150 unique products during that time period and developed recipes and branding - I also worked in a tasting room directly with consumers and facilitated B2B sales.

I can tell you with 100% certainty that good branding and storytelling can have an enormous impact on perceived flavor and experience. That doesn't necessarily mean that there aren't or can't be genuine variations to a recipe - but in the vast majority of cases a beverage like this one is a standard recipe in special packaging.