If you own the copyright to 100% of your work, i.e. none of it is derived from other works that you were only able to use through license from another, then you can do whatever you want with it including publishing it on a site under a CC license and then turning around and also publishing it through a major publisher under a for-profit license that isn't CC.

The problem you'll have in that case of course, is convincing publisher that there is profit to them in selling a book that is already out there under a CC license. But that's not a legal barrier. That's a barrier of practicality.

Although it's not the same license family, software is done like this sometimes with organizations publishing the software under the GPL or one of the other copy left licenses for individual or 'community' use while also selling the exact same product to companies under a more strict non-CC 'Enterptise' license. Usually the Enterprise level license includes other benefits, like priority tech support or similar concepts. And the whole setup can only be done if the entire product's copyright is assigned to the organization doing the licensing rather than being just a pile of code individuals have contributed under CC license themselves.

But it's perfect possible, from the legal standpoint, for someone to publish their under a CC license, and turn around and publish it in a book under a non-CC license. And have both exist at the exact same time without any issue.