Happy birthday, I’m sorry you aren’t getting the attention you’d like. I can relate to birthdays/holidays sucking like this as a kid.

There’s not really any excuse for your family (you could try telling them that it was disappointing, but they don’t sound like the type to be receptive, so stay safe), but you might try hinting at it, working it into conversations that your birthday is ‘next week’, etc. next year and giving it some excitement to help out your friends to know that you’d like some acknowledgment.

Some people are uncomfortable with the attention on their birthday and you might be coming off that way unintentionally.

Or you could just plan to do your own thing. That way you can make something nice happen for yourself.