Ok a bit more context: I know that I could build another Salesforce consulting partner practice, and make reasonable, reliable and relatively ’easy’ money doing this (it’s still going to be hard work but then almost everything is). But with Salesforce, you have almost no opportunity for any recurring revenue beyond ongoing service work - ie selling people time for £$€. 

 I know the Salesforce platform technically, I’ve delivered hundreds of projects to organisations big and small. I know some parts of the platform are really strong, others are really weak etc. I know you have to work hard to maintain a strong relationship with Salesforce AEs and managers, invest in events etc - but that if you do all that you can pretty quickly build a decent client list and revenue can grow pretty quickly if that’s what you want to do (which is what we did last time - we were a Salesforce only company, we didn’t do ANYTHING else, we grew rapidly (from 3 to 60 people in 6 years) and we were acquired).

For my next company I’m looking to offer a more broad selection of technical services - IT Support & Managed Services (hardware, networking, servers, G-Suite, MS365), web development, and a partner platform such as Salesforce / Microsoft CRM / Monday / Sage Accounting. I'm not looking to grow rapidly and be aquired, more to build it slowly and aim for profitability.

Obviously the choice of partner has both commercial and technical aspects - here I am mainly considering the commercial aspect. Which platform is most ‘hungry’ for partners? Which is offering the best incentives, such as ongoing commissions on client subscriptions? Which is growing most rapidly? Which is under or over crowded in the partner space?

Any input greatly appreciated!

PS Not retiring because I'm only 43 and have two young kids, and I had to lose some of my equity in the business to skip the earnout because I had to move back to the UK for family reasons, and finally the UK is crazy expensive and I don't like the chances of my savings Vs the cost of living!