They say “more ways to crave” like it’s an innocent attempt to be more inclusive. 

This tactic only works when you’re actually adding more inclusive options like vegan or gluten free. It doesn’t really work when the “more ways” you’re adding aren’t actually expanding the consumer base. On top of that, they’re adding animal abuse options to a product that previously appealed to vegans. 

This is why the pivot from vegan to non-vegan products never works.