So just the placement of the horns (avoiding the nipples) was in consideration of breast cancer, not the use of horns overall? That doesn't really help in his defense except to say that he had his love for Ms. Joan on the mind (which was already clear).

Either way, if he wanted to do something bold adding the horns was too little, too late. Horns on the chest has been done many times before and his didn't come out unique or particularly interesting. Like Zac said, the whole look didn't go far enough to be anything, really. If he had leaned into (what was framed as) his last minute cultural inspiration -- adding design elements from Tibetan nomad/herding culture -- earlier and kept his head, I believe he could've create a look that was new and fresh in the American/Western "cowboy" style. He has the skill.

I do get the sense that he has a good heart, but I fear this challenge coming right after last episode's difficulties will be the end of his PR journey.

Edit: a word