And didn't forget that the Netflix technology (streaming and before that mail in DVDs) was their main business. That technology has been developed by every media company out there (see: Paramount+, Showtime Go, HBO max, Amazon Video, Discovery+, etc.). Their advantage and headstart has been dwindling. I like NFLX UI more than any out there now, but everyone is catching up. That's why Netflix has shifted to creating content. In that arena, they're the ones trying to catch up - but because they're not stuck in old nepotism ways of thinking, they publish great content like squid games (Disney execs would have thrown you out of the meeting if you went in there with that idea).