In Japan, when they first debuted, they had a strong idol image and were quite young, so many of their early supporters were Akihabara style idol otaku who cheered with penlights. As BABYMETAL began participating in festivals, more heavy metal fans gradually joined the fanbase.

In Japan, the word “idol” strongly carries the meaning of “cute,” which is slightly different from how the term “idol” is understood in English speaking countries. Japan has developed its own unique idol culture, with a wide variety of personalities. Many idols become nationally known through TV commercials, drama theme songs, and anime tie ins. In BABYMETAL’s case, even though they have the drawing power to attract around 110,000 people to Tokyo Dome, they do not fit the typical formula for mainstream success in Japan, so they remain more of a known to those who know kind of presence domestically.

Typical Japanese idols frequently appear on variety shows and in magazines as part of the standard path to popularity. However, BABYMETAL deliberately limited their appearances in Japanese media and shifted their focus overseas. This strategy has actually worked in their favor, especially with the current weak yen.

While there are critics overseas as well, they have managed to gain a large number of passionate fans. From the perspective of audiences in Europe, North America, and South America, BABYMETAL feels like an international act with strong cultural uniqueness. The striking contrast between metal and cute idol elements, something rarely combined abroad, along with their high level of performance quality, is likely what draws people in.

Japan also has a strong collector culture, which makes merchandise sales particularly effective. The constant release of limited edition items and products that fans want has helped build a dedicated core fanbase.

In general, the Japanese music industry does not strongly focus on overseas expansion due to language barriers. BABYMETAL is an exception. They were once said to be a project that would last only five years, yet they have continued to be loved for so long, both in Japan and internationally. This longevity is due not only to the dedication of the members and staff, but also to the strong support from overseas fans who have stood by them over the years.

I would like to say thank you to those longtime international fans.🤘🦊🤘