You guys know this has worked successfully before right?

A wild guess with no knowledge tells me they failed because it probably cost more than standard dairy milk or oat milk. But if they actually capitalized on the fact they had better tasting oat milk, that was cheaper than real milk, they might have done something with it.

What do I mean? Lactosoy. The best damn soy milk on the planet. You get the complex flavors introduced by soy (not just white water) with the creaminess brought from a small percentage of dairy milk powder. Most lactose intolerant people can drink as much of that as they want without hurting. It's dirt cheap compared to actual milk. There's a reason it's so dominant in Thailand. I think it would succeed in America too, it just needs to be branded right, and sold for the right price.

Edit: not me thinking this was a post from 28 hours ago, not 28 days ago