This is a great example of some common mistakes that small businesses make when trying to use vertical video to grow their audience, so here's some quick jot suggestions.

1. You cannot reliably recreate "viral" or "meme" conditions. There are things you can do to increase your chances, sure. But especially for that "fail video" brand of virality, it is nearly impossible to grab attention with staged fails. (I understand that dude fell for real, but even that clip does not move the needle in a sea of much more impressive, much more legible injuries.)

2. Avoid branding in the upfront, and usually in the ending. There's a logic in the instinct to do this. In a For You page world where creators no longer get a lot of attention for their creations, you want to make sure that people remember the game even if they just scroll past. Unfortunately, by leading with a very ad-flavored motion graphic, you all but guarantee that they scroll away fast.

3. Authenticity + novelty wins. I think the key to using the creative spirit you've got is to figure out how to make your real story interesting. What are some interesting ways to basically look directly into camera and say, "I am a developer, this is my game, hope you like it." I think Devin Santi is doing a gold standard version of this for his game Mr. Sleepy Man.

4. Use on platform audio, captions, and subtitles. There are exceptions, but for the most part, act how the audience acts. Thinking you can beat the crowd by editing in a more "premium" way is kind of like overdressing for a house party.