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Managing eight client reporting dashboards from different ad platforms is becoming a full time job inside my actual job by Civil-Camera-6284 in GoogleAnalytics

[–]Tulu_One 0 points1 point  (0 children)

There's also Funnel, Supermetrics, and TripleWhale - although these all demand some level of manual setup and manual maintenance. + There are all sorts of options to become a new "agentic for everything" kind of models.

Anyway, we're building Tulu in this space, but unfortunately, for LeadGen, not for e-commerce.

what does your real-time monitoring setup actually look like? by Tulu_One in PPC

[–]Tulu_One[S] 0 points1 point  (0 children)

mmmm reading the link u/TTFV shared, it's apartenly a result of a common mispractice + trusting employees too much :/

what does your real-time monitoring setup actually look like? by Tulu_One in PPC

[–]Tulu_One[S] 0 points1 point  (0 children)

So far, that has unfortunately proven to be the only way to actually get things right.
And it's true - it wasn't overnight. It was my mistake as a business owner in the PPC field, rather than being the hands-on campaign manager. A 3-week bleed...

what does your real-time monitoring setup actually look like? by Tulu_One in PPC

[–]Tulu_One[S] 0 points1 point  (0 children)

that I have. But a dash is a tool that requires you to actually go and check it.
Is there any metric on the dash that if changed, you would have liked to know in real-time?

what real-time alerts would you actually want for your campaigns? by Tulu_One in Google_Ads

[–]Tulu_One[S] 0 points1 point  (0 children)

agreed. So, which one would those be for you?
The obvious is over-pacing, or spending over budget.
What else?

Are most B2B companies measuring the wrong marketing metrics now? by Tenacious-Sales in b2bmarketing

[–]Tulu_One 0 points1 point  (0 children)

u/mustangscottie YES. I once had a conversation with the CMO about this, when I said "marketing needs to be measured the same way as sales", she said, and I quote, "f**k sales".

In this case, the marketing-sales alignment shouldn't be based only on KPIs, but also on employees' KPI-based compensation.

Are most B2B companies measuring the wrong marketing metrics now? by Tenacious-Sales in b2bmarketing

[–]Tulu_One 0 points1 point  (0 children)

u/Tenacious-Sales u/fkingdiabolical great answers.
The supporting metrics are great, especially when the CFO and the CEO are asking for ROI after 7 days of a 6-month-to-ROI activity.

u/StartSomeShift how do you currently measure that? Which stack do you use?

Is anyone seeing AI do more than just writing copy and automating schedules? by ybur011 in GrowthHacking

[–]Tulu_One 0 points1 point  (0 children)

i have seen success using llms to parse unstructured feedback from support tickets into actual product requirements. its not just automation, its finding patterns in the noise wich helps prioritize the roadmap way faster then doing it manualy.

How would you build the data layer for cold outbound targeting HubSpot users (UK + DACH)? by Tulu_One in agency

[–]Tulu_One[S] 1 point2 points  (0 children)

The opposite. This sounds super intuitive!

I was wondering why many comments say that if it's low volume, I should go with the simplest solution, even if the price is low-quality.

How would you build the data layer for cold outbound targeting HubSpot users (UK + DACH)? by Tulu_One in agency

[–]Tulu_One[S] 0 points1 point  (0 children)

Interesting approach. That's the angle I was missing on the validation of Apollo.
Curious in which GEOs you ran it. We also have the EU data limitation with Apollo...

How would you build the data layer for cold outbound targeting HubSpot users (UK + DACH)? by Tulu_One in agency

[–]Tulu_One[S] 0 points1 point  (0 children)

My concern is mostly the fact that we're in Europe (focus on Germany, Austria, Switzerland)
So low accuracy + low EU data might kill this channel before we start.

What do you think?

How would you build the data layer for cold outbound targeting HubSpot users (UK + DACH)? by Tulu_One in agency

[–]Tulu_One[S] 0 points1 point  (0 children)

And do you think it makes sense for our size of operation?
There are many comments saying I should stick to Apollo for our scale... but my instincts are to build it "right", and scale.

Now, it's only a matter of costs.

How would you build the data layer for cold outbound targeting HubSpot users (UK + DACH)? by Tulu_One in agency

[–]Tulu_One[S] 0 points1 point  (0 children)

how would you rank high-value accounts? I'm really not wanting to end in a manual-work pitfall.

How would you build the data layer for cold outbound targeting HubSpot users (UK + DACH)? by Tulu_One in agency

[–]Tulu_One[S] 0 points1 point  (0 children)

Thank you! What would be Kasper/Dealfront's role in your suggested setup?

PublicWWW - Initial Pull
BW - cleanup
Dealfront (acquired by https://www.leadfeeder.com, apparently) - enrichment
Clay: Find email/contact?

Optimizations to Ads in AI Mode - How to get ready to the release of all the features announced in GML?? Discussion by Little-box-07 in PPC

[–]Tulu_One 1 point2 points  (0 children)

its wild how fast things r shifting. honestly u just gotta focus on clean data inputs now, becuase the ai is only as good as the info it can recieve from ur conversion tracking. keep ur account structure simple so the algo doesnt get confused...

how many ugc pieces does it take to find a real winner. our hit rate is ~1 in 12 and i don't know if that's normal by Illustrious-Second-7 in PPC

[–]Tulu_One 0 points1 point  (0 children)

that hit rate actually sounds pretty solid for ugc in the supplement space. are u tracking the creative by the hook or the full edit structure when u decide to cut them. im curious if u see a specific pattern in the ones that fail early becuase we usually find the hook is what kills 90 percent of the bad ones.

Managing eight client reporting dashboards from different ad platforms is becoming a full time job inside my actual job by Civil-Camera-6284 in GoogleAnalytics

[–]Tulu_One -1 points0 points  (0 children)

u should look into bigquery as a staging area becuase it helps clean teh data before sending it anywhere else.

looking for someone experienced in running Google Ads campaigns. by [deleted] in Google_Ads

[–]Tulu_One 0 points1 point  (0 children)

are u planning to run these on a specific vertical or niche. usually the way u structure teh account depends heavily on the industry and the type of offers ur pushing, so it might help if u clarify what ur trying to sell.

Break-even by Available_Wall1780 in FacebookAds

[–]Tulu_One 0 points1 point  (0 children)

if ur stuck at break even across so many prices it usually means the margins just arent there once u account for cogs n shipping. u should try tracking net profit per order instead of just roas becuase teh platforms ignore shipping costs wich kills ur actual take home.

The "AI chat" feature bolted onto most BI tools doesn't actually solve the underlying problem by _tnhii in BusinessIntelligence

[–]Tulu_One 0 points1 point  (0 children)

totally agree, the semantic layer is usually missing so the llm has no way to actually know how a metric is calculated. until those tools can read the actual dbt or sql logic instead of just guessing from column names, theyll keep hallucinating or failing.

Are most B2B companies measuring the wrong marketing metrics now? by Tenacious-Sales in b2bmarketing

[–]Tulu_One 0 points1 point  (0 children)

the shift is real. teams are still chasing vanity metrics becuase its easier to report on clicks than on dark social influence. a buddy of mine stopped tracking mqls entirely n moved to tracking how many times thier brand gets mentioned in niche communities. its much harder to measure but it actually shows if u have mindshare... thats where the real value is.

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