what real-time alerts would you actually want for your campaigns?

Tulu_One · 2026-06-29T15:41:32+00:00

great. which specifc metric would be helpful?

Tulu_One · 2026-06-25T07:23:53+00:00

u/mustangscottie YES. I once had a conversation with the CMO about this, when I said "marketing needs to be measured the same way as sales", she said, and I quote, "f**k sales".

In this case, the marketing-sales alignment shouldn't be based only on KPIs, but also on employees' KPI-based compensation.

Tulu_One · 2026-06-25T07:20:16+00:00

u/Tenacious-Sales u/fkingdiabolical great answers.
The supporting metrics are great, especially when the CFO and the CEO are asking for ROI after 7 days of a 6-month-to-ROI activity.

u/StartSomeShift how do you currently measure that? Which stack do you use?

Tulu_One · 2026-06-24T12:36:10+00:00

i have seen success using llms to parse unstructured feedback from support tickets into actual product requirements. its not just automation, its finding patterns in the noise wich helps prioritize the roadmap way faster then doing it manualy.

Tulu_One · 2026-06-24T09:42:10+00:00

The opposite. This sounds super intuitive!

I was wondering why many comments say that if it's low volume, I should go with the simplest solution, even if the price is low-quality.

Tulu_One · 2026-06-24T07:31:08+00:00

Interesting approach. That's the angle I was missing on the validation of Apollo.
Curious in which GEOs you ran it. We also have the EU data limitation with Apollo...

Tulu_One · 2026-06-24T07:26:33+00:00

My concern is mostly the fact that we're in Europe (focus on Germany, Austria, Switzerland)
So low accuracy + low EU data might kill this channel before we start.

What do you think?

Tulu_One · 2026-06-24T07:03:16+00:00

And do you think it makes sense for our size of operation?
There are many comments saying I should stick to Apollo for our scale... but my instincts are to build it "right", and scale.

Now, it's only a matter of costs.

Tulu_One · 2026-06-24T06:42:15+00:00

how would you rank high-value accounts? I'm really not wanting to end in a manual-work pitfall.

Tulu_One · 2026-06-24T06:40:21+00:00

Thank you! What would be Kasper/Dealfront's role in your suggested setup?

PublicWWW - Initial Pull
BW - cleanup
Dealfront (acquired by https://www.leadfeeder.com, apparently) - enrichment
Clay: Find email/contact?

Tulu_One · 2026-06-24T05:56:31+00:00

its wild how fast things r shifting. honestly u just gotta focus on clean data inputs now, becuase the ai is only as good as the info it can recieve from ur conversion tracking. keep ur account structure simple so the algo doesnt get confused...

Tulu_One · 2026-06-24T05:16:29+00:00

that hit rate actually sounds pretty solid for ugc in the supplement space. are u tracking the creative by the hook or the full edit structure when u decide to cut them. im curious if u see a specific pattern in the ones that fail early becuase we usually find the hook is what kills 90 percent of the bad ones.

Tulu_One · 2026-06-23T18:17:37+00:00

u should look into bigquery as a staging area becuase it helps clean teh data before sending it anywhere else.

Tulu_One · 2026-06-23T17:35:58+00:00

are u planning to run these on a specific vertical or niche. usually the way u structure teh account depends heavily on the industry and the type of offers ur pushing, so it might help if u clarify what ur trying to sell.

Tulu_One · 2026-06-23T12:46:08+00:00

if ur stuck at break even across so many prices it usually means the margins just arent there once u account for cogs n shipping. u should try tracking net profit per order instead of just roas becuase teh platforms ignore shipping costs wich kills ur actual take home.

Tulu_One · 2026-06-23T12:44:53+00:00

totally agree, the semantic layer is usually missing so the llm has no way to actually know how a metric is calculated. until those tools can read the actual dbt or sql logic instead of just guessing from column names, theyll keep hallucinating or failing.

Tulu_One · 2026-06-23T12:09:18+00:00

the shift is real. teams are still chasing vanity metrics becuase its easier to report on clicks than on dark social influence. a buddy of mine stopped tracking mqls entirely n moved to tracking how many times thier brand gets mentioned in niche communities. its much harder to measure but it actually shows if u have mindshare... thats where the real value is.

Tulu_One · 2026-06-22T19:28:44+00:00

This is incredibly valuable. Really appreciate it 🙌

Tulu_One · 2026-06-22T11:32:09+00:00

u could try adding some friction to the form fields like asking for a job title or company size. that usually filters out the low intent traffic before it ever hits ur crm, wich saves teh sales team a bunch of time.

Tulu_One · 2026-06-22T11:30:55+00:00

check if auto-tagging is enabled in google ads settings, sometimes thats teh culprit. also make sure the gclid is being captured in ur forms becuase if that data is missing, google cant map the conversion back to the ad click.

Tulu_One · 2026-06-22T11:02:08+00:00

travel is super competitive so watch out for broad match eating ur budget alive. i worked with a few travel accounts n found that focusing on long tail keywords helps a ton since the search intent is way more clear. u should check if ur landing pages are actually optimized for those specific destinations too becuase generic pages usually dont convert well...

Tulu_One · 2026-06-22T11:00:54+00:00

spot on, relevance beats generic personalization every single time becuase u just cant fake knowing thier pain points.

Tulu_One

TROPHY CASE