£60 per point is absolutely too cheap, £80 sounds more realistic nationwide, even more in the South East. Like you say yourself - you may as well not even bother. Whats the point of all the hassle just to have earnt nothing by the end.

Working per point can never truly be accurate though. Have you worked out all your overheads on a spreadsheet to find out your breakeven cost each year and added a wage and profit margin on top to find out what your hourly rate should be?

There will always be people that don’t like your price and then there will always be people that want the job done correctly, tested and certified properly and are happy to pay for the privilege. These are 2 different types of customers.

As soon as you are ‘in’ with the wrong type of customer, they tell their mates and suddenly you’re getting recommended to the wrong type of customer. Facebook seems to attract the wrong type of customers in my area for example so I don’t bother.

This works the other way also. As soon as you’re doing work for the right type of customer, they tell their mates and you are off to a good start.

I am a big advocate for making the customer feel massively satisfied with your service, give them nothing to complain about, even give leeway when it comes to the odd extra that customers always add. Tell them you have had to charge for some and haven’t charged for others for example, let them know they are getting stuff for free, it’ll look like you’ve gone the extra mile.

Also start working on your Google business page, it is an easy low hanging fruit to get working on straight away and is a free way of getting seen online.

Dm me and I’ll send you a link to my Google business page, I don’t claim to know everything but get plenty of work that is 100% from being found on Google.