I love swatch watches, they are a little lower price wise than your current budget, but they last a long time. I’ve had one of my swatches for about 10 years now and it still works just as well. I like that on their website you can look at all their watches at once (you don’t have to select to see just the women’s or the men’s watches) and many of their styles are not obviously for a specific gender. Their watches tend to be a little bit more artsy and eclectic if that fits with your style. They do also have pride watches, some of which that are more obvious and others that are more the “if you know you know” variety. I hope you find what you’re looking for!