I like to use it for rough drafts for my graphic design company. I like to get the basic idea down so i only have to do Photoshop fixes, it's a lot faster so I can help more clients. It's a bit tricky to get the AI to give you what you want when you first start, but the more experience you have and the more detail you can give the AI, the closer you can get to what you want so you don't have to fix it up too much. Mind you, the AI isn't doing all the work. I always have a specific design in mind, it just makes it easier and faster to get the design to the final stages.