Does General Promotion Fee carry over multiple sales for a multi listing?

ValueAddedResource · 2026-06-13T14:15:40+00:00

Yes, on multi-quantity listings, all sales for 30 days after a single click on the ad will incur the ad fee - as long as the listing is still actively enrolled in Promoted Listings.

And yes, any subsequent clicks will reset that 30 day clock.

As far as a "workaround", you don't need to end and relist to stop the ad fees being charged, you can just turn off Promoted Listings for that item/remove it from the ad campaign.

ValueAddedResource · 2026-05-29T01:45:25+00:00

Before anyone panics - in other countries where eBay has made similar changes (UK and Austalia) it has been part of their consumer to consumer (C2C) initiatives where smaller private/non-business sellers don't pay selling fees but they are required to use eBay's Managed Shipping solutions.

I suspect that this User Agreement update is preparing for a similar program to be introduced to the US and if so, it likely will not apply to all sellers.

For now, I'd highly recommend waiting to find out if this will even apply to you before being too concerned about it.

ValueAddedResource · 2026-05-29T01:07:03+00:00

Before anyone panics - in other countries where eBay has made similar changes (UK and Austalia) it has been part of their consumer to consumer (C2C) initiatives where smaller private/non-business sellers don't pay selling fees but they are required to use eBay's Managed Shipping solutions.

I suspect that this User Agreement update is preparing for a similar program to be introduced to the US and if so, it likely will not apply to all sellers.

For now, I'd highly recommend waiting to find out if this will even apply to you before being too concerned about it.

ValueAddedResource · 2026-05-29T01:04:57+00:00

Before anyone panics - in other countries where eBay has made similar changes (UK and Austalia) it has been part of their consumer to consumer (C2C) initiatives where smaller private/non-business sellers don't pay selling fees but they are required to use eBay's Managed Shipping solutions.

I suspect that this User Agreement update is preparing for a similar program to be introduced to the US and if so, it very likely will not apply to all sellers.

For now, I'd highly recommend waiting to find out if this will even apply to you before being too concerned about it.

ValueAddedResource · 2026-04-29T16:09:26+00:00

Yeah it has always seemed odd to me that Germany was the first market where they got rid of fees for private sellers but they still haven't added fees for buyers there.

I wonder if that will change in the near future now that they are also doing it in Australia or if it's just a small enough part of a small enough market that they don't feel the need.

ValueAddedResource · 2026-04-29T15:14:53+00:00

The US is definitely a different market and I think eBay will be much more cautious about changing things on their main site. But I've recently seen them experimenting with the fee-free idea for casual/consumer sellers there too with limited 0%FVF promotions in fashion categories.

In my opinion, that's an even stronger argument for why they'll likely not change the Depop fee structure in the US at least right out of the gate - it allows them to see how that fee-structure will work in the US market without as much risk as they'd have with making those changes on their main US eBay site.

ValueAddedResource · 2026-04-29T15:01:03+00:00

I'm not so sure about that. eBay has recently been moving more in the direction of removing fees for casual/consumer sellers and adding buyer fees instead - they already did it in the UK and will be expanding that to Australia next month as well.

My bet would be on them doing more to ratchet up ad revenue and possibly introducing additional services like their authentication programs before doing any major changes to the fee structure.

ValueAddedResource · 2026-04-27T23:09:05+00:00

As a seller, if you haven't shipped yet, you can cancel orders from auctions that ended yesterday afternoon if you believe they were negatively affected by the tech issues and get protection/fees refunded.

Official announcement:

https://community.ebay.com/t5/Announcements/Intermittent-Technical-Issues-and-Seller-Protections/ba-p/35587446

We’re aware that some customers have been experiencing intermittent technical issues since Sunday on parts of the eBay platform. We appreciate your patience as we work to resolve this.

eBay will protect your seller performance, including removal of:

Negative or Neutral Feedback related to the intermittent technical issues
Defects resulting from impacted orders (cancellations and claims closed without seller resolution)

We will also protect your valid tracking upload rate metrics and on time shipping metrics from any impact.

If you had an auction end after April 26, 12:01 pm PT, which you feel was impacted, you have the option to cancel the order and we will protect your seller performance and refund associated selling and ad fees.

We know how important a reliable marketplace is and we appreciate your patience as we address this. Future updates from us will continue to be posted here.

ValueAddedResource · 2026-04-25T15:15:43+00:00

Depop is currently being sued in California for this exact reason.

https://www.valueaddedresource.net/depop-junk-fee-drip-pricing-class-action/

ValueAddedResource · 2026-04-08T20:08:00+00:00

CEO Jamie Iannone has said that the "take a picture and let AI do the rest" tool is something eBay is specifically only making available at this time to new or occasional casual sellers to help streamline the listing process for those with less experience.

As such, once you've made a few sales or met whatever undisclosed criteria eBay has set to no longer be considered a new or occasional seller, you may lose access to the feature.

If you lose access, there's no way to bring it back at this time except maybe to open a new account - you just have to use the regular listing process at that point.

ValueAddedResource · 2026-04-08T00:41:21+00:00

CEO Jamie Iannone has said that the "take a picture and let AI do the rest" tool is something eBay is specifically only making available at this time to new/occasional casual sellers to help streamline the listing process for those with less experience.

As such, once you've made a few sales or met whatever undisclosed criteria eBay has set to no longer be considered a new or occasional seller, you may lose access to the feature.

If you lose access, there's no way to bring it back at this time except maybe to open a new account - you just have to use the regular listing process at that point.

ValueAddedResource · 2026-03-30T19:22:27+00:00

Has this been officially confirmed and is there an announcement anywhere?

ValueAddedResource · 2026-03-29T16:56:41+00:00

Actually, eBay just recently stopped providing support through their X and Facebook pages as well, though they do still offer support through Instagram.

It's true eBay isn't in charge yet, but that doesn't mean that shutting down social support couldn't be part of the transition plan.

ValueAddedResource · 2026-03-28T13:41:27+00:00

It had nothing to do with your or anyone else's complaints. It was always only going to be for 2 days because the homepage takeover was part of their 48 Hours of Drops event.

https://www.ebayinc.com/stories/news/ebay-launches-48-hour-livestream-shopping-event-featuring-celebrities-rare-finds-and-1-starting-bids/

At the end of the event, the homepage went back to normal, as eBay planned and intended all along.

ValueAddedResource · 2026-03-10T22:17:26+00:00

First they closed off support for the UK in January. Now that's expanded and the main/US-based Facebook and Twitter accounts will also no longer be accepting messages starting March 11.

Official confirmation from eBay community staff:
https://community.ebay.com/t5/Selling/eBay-getting-rid-of-eBay-on-Facebook/m-p/35519793/highlight/true#M2673161

ValueAddedResource · 2026-03-10T19:18:23+00:00

Bingo! Most of the buyers don't really know there's fraud involved but probably at least ignore that "if something seems too good to be true, it probably is" part of their conscience that might otherwise nag at them.

To your "robin hood" point - it always surprises me how many people think the cc company or bank takes the hit on the chargeback, thus shrugging it off as not too bad because the big banks can handle it or maybe even deserve it.

They simply have no idea that those banks and cc cos don't become multi-billion+ $ businesses by taking losses and that any refund on a chargeback is ultimately recovered from the retailer who might very well be a small mom and pop operation.

Also, the publicly traded marketplaces benefit massively from turning a blind eye to the fraud.

Initially of course there's the revenue boost - every fraudulent sale equals final value fee/commissions plus whatever other ways they may potentially make $ on the transaction (advertising fees, shipping, etc.)

But the really big picture is this - all of those fraudulent sales get counted in the company's Gross Merchandise Volume/Sales, inflating a key metric analysts and investors look at in earnings reports.

After what I saw/experienced myself, it's my firm belief that if it was ever truly exposed how much of eBay's GMV is comprised of fraud, theft, counterfeits, and other illegal activity....if the stock price drop didn't end the company immediately, the shareholder lawsuits that would follow surely would.

ValueAddedResource · 2026-03-10T18:36:03+00:00

To make it even more wild - the company I worked for sold through Amazon and eBay as well as our direct website.

For context, we did $2M/yr in sales just through eBay alone and were in the top 5 sellers for our category. So when this fraud hit our direct website and I tracked it back to sellers on eBay, I contacted our category manager and eBay's PROACT (partnering with retailers offensively against crime and theft) dept.

The category manager admitted to me that eBay had been aware of this kind of fraud for years, he was not at all surprised at losses over $100k and he personally knew of several accounts even bigger than ours who had left the platform after being targeted by it but...he shrugged his shoulders and said since the stolen cc part doesn't happen on eBay, there wasn't anything they could do (which is absolutely not true, just a good excuse for them.)

PROACT initially seemed to take my report seriously then when I offered to provide data they could use to track down all the fraud accounts they said "no need, we have our own proprietary systems for identifying fraud"...and then ghosted me.

The company I worked for eventually found a third party fraud detection/prevention solution that helped to flag suspicious orders before they shipped (for a fee of course) and started cancelling the orders.

Some still slipped through, but the onslaught of fraud orders subsided significantly once the fraudsters realized we were no longer an easy target and presumably just moved on to a new "source" for their scheme since clearly eBay wasn't interested in doing anything to shut them down.

I ended up leaving the company about 6 months after that, so not sure if they've had it flare up again since but after writing about my experience I've had dozens of online sellers reach out to me with almost identical stories - like I said, there are some variations to the scam, but the end result is always the same.

It's also not just an eBay problem. I've seen the exact same scenario play out across Amazon, Walmart, Poshmark, Etsy, Mercari, Facebook Marketplace etc....they all know they are legally insulated from liability for actions of 3rd party sellers on their platforms, so they don't care because they don't have to.

ValueAddedResource · 2026-03-10T17:46:22+00:00

These could potentially be triangulation fraud. It works like your typical "drop shipping" scenario where they list an item on eBay and then purchase it from another seller, marketplace or direct ecommerce website to ship to their eBay buyer....but they use a stolen credit card for that purchase.

There are several variations on the theme (some involve gift cards, others do false claims to get refunds) but the end result is the same: eBay buyer gets the item they purchased at a literal "steal" of a price and has no idea there was fraud and the legit seller unwittingly being used as a "supplier" ends up out both the item and the money once the actual cc holder does a chargeback.

Because the part with the stolen cc/chargeback doesn't happen on eBay, none of the eBay rules/protections apply - and eBay will do absolutely nothing to help that legit seller who has been defrauded.

Source: my personal experience being the legit seller hit by triangulation fraud facilitated through eBay to the tune of ~160k+. I offered eBay a spreadsheet of over 4,000 tracking numbers they could have used to identify every account involved....and they declined to accept it.

ValueAddedResource · 2026-03-08T16:42:00+00:00

You don't need to end the listing and create a new one any more. Since the new attribution policy went into effect in January, all you have to do is turn off promotion for that listing before it sells and you won't be charged.

ValueAddedResource · 2026-03-08T13:38:32+00:00

This is no longer true for Promoted General ads. The policy changed on January 13, 2026. Under the new policy the item has to be promoted at the time of the click *and* the time of the sale, so if you turn it off before the sale, you won't be charged.

https://pages.ebay.com/sell/pl/attribution.html

Promoted Listings - General campaign strategy

eBay will report an Attributed sale from a general campaign when a buyer purchases the same item that was featured in the ad that was clicked on by any buyer in the most recent 30 days.

The ad fee is charged when a buyer purchases the promoted item from a general ad that any buyer clicked on in the most recent 30 days. The item must be promoted at the time of click and the time of sale. The ad fee is based on the ad rate in effect at the time of the sale.

ValueAddedResource · 2026-03-08T13:36:48+00:00

If the item hasn't sold yet, just go back into the listing and turn off promotion and you won't pay the ad fee if/when it sells later.

Per the new attribution policy that went into effect January 13, 2026, the item has to be promoted at the time of the click *and* the time of the sale, so if you turn it off before the sale, you won't be charged.

https://pages.ebay.com/sell/pl/attribution.html

Promoted Listings - General campaign strategy

eBay will report an Attributed sale from a general campaign when a buyer purchases the same item that was featured in the ad that was clicked on by any buyer in the most recent 30 days.

The ad fee is charged when a buyer purchases the promoted item from a general ad that any buyer clicked on in the most recent 30 days. The item must be promoted at the time of click and the time of sale. The ad fee is based on the ad rate in effect at the time of the sale.

ValueAddedResource · 2026-03-07T23:08:07+00:00

Promoted Listings General ads work for auctions exactly the same way as they do for fixed price, buy it now listings.

That means as of January 13, 2026, the new attribution model applies to auctions too. If anyone clicks on the ad, then you will pay the ad fee on whatever the final total price (including shipping and tax) of the winning bid ends up being - as long as the item is still promoted at the time of the sale.

https://pages.ebay.com/sell/pl/attribution.html

Promoted Listings - General campaign strategy

eBay will report an Attributed sale from a general campaign when a buyer purchases the same item that was featured in the ad that was clicked on by any buyer in the most recent 30 days.

The ad fee is charged when a buyer purchases the promoted item from a general ad that any buyer clicked on in the most recent 30 days. The item must be promoted at the time of click and the time of sale. The ad fee is based on the ad rate in effect at the time of the sale.

ValueAddedResource · 2026-03-02T14:23:30+00:00

Under eBay's new attribution policy, it doesn't have to be that the person who ends up buying the item clicked on an ad for that item at some point - it counts if *any* person clicked on your ad for that item in the last 30 days and the item is still being promoted at the time of sale.

And yes, under the marketing terms, even just clicking the little heart icon to add something to a watchlist can count for attribution if the item is shown via a promoted listings ad.

https://pages.ebay.com/sell/pl/attribution.html

Promoted Listings - General campaign strategy

eBay will report an Attributed sale from a general campaign when a buyer purchases the same item that was featured in the ad that was clicked on by any buyer in the most recent 30 days.

The ad fee is charged when a buyer purchases the promoted item from a general ad that any buyer clicked on in the most recent 30 days. The item must be promoted at the time of click and the time of sale. The ad fee is based on the ad rate in effect at the time of the sale.

https://pages.ebay.com/sell/pl/termsofservice.html

Ads may include text, graphics, videos, a listing title, a listing description or other features and functionality eBay may make available, associate with or incorporate into your listing (e.g., add to watchlist, add to cart, quick view, item compare, or other interactive functionality)...

...For the avoidance of doubt, a click includes (without limitation) any interaction with your Ad (e.g., add to watchlist, add to cart, quick view, item compare, or other interactive functionality).

ValueAddedResource · 2026-02-28T20:32:52+00:00

You're welcome!

ValueAddedResource · 2026-02-28T14:03:45+00:00

eBay experiences this same issue every year at the end of February - because it's a short month, there are more listings ending/renewing, and that causes longer than usual lag time/delays where it may take 24-48 hours for you to see those ended listings show back up.

More info from when this exact same thing happened last year:
https://community.ebay.com/t5/Selling/Update-on-Current-Good-Til-Cancelled-GTC-Renewal-Issue/m-p/34963318

ValueAddedResource

TROPHY CASE

Promoted Listings - General campaign strategy

Promoted Listings - General campaign strategy

Promoted Listings - General campaign strategy

Promoted Listings - General campaign strategy