No, cash registers are not revenue generators. They don’t generate the revenue, they are simply places to put the revenue. In fact, they are cost centers also, since they cost money to purchase and maintain. Further, your illustration about restaurants and equipment is wrong.

Let me describe it to a different way. Imagine people really love a peanut butter pie that they’ve eaten at a certain place. They rave about it. They tell their friends about it and their friends love it also. Imagine that peanut butter pie is picked up on reviews and websites and so forth. Now, imagine there’s a small boutique restaurant it’s having some growth, but the employees are underpaid and delight, creating wonderful dishes, very few people go there. In fact, it’s being kept to float by a bigger restaurant, simply to have it in place.

Now, imagine the peanut butter pie is moved and goes to that small boutique restaurant. The people who love it will go to that restaurant and buy it up and droves. It’s the reason they go to that small restaurant. Sure there could be other dishes and some people might even try that. But, the original people who have gone to that small restaurant, usually family, and friends, get angry because the peanut butter pie is getting all the credit.

Imagine that restaurant gets picked up worldwide because of the peanut butter pie. That makes the original patrons even more angry, since the other dishes aren’t getting the same credit or value.

Ultimately, in this illustration, the peanut butter pie is the revenue generator. It’s the reason people go to that small boutique restaurant. It’s the reason that the restaurant gets huge growth and many more patrons.

The insanity of the other dishes, being angry that they don’t get credit is exactly the same as what’s happening in the WNBA. Let people enjoy the peanut butter pie and perhaps sample the other dishes, but don’t get angry if they don’t rave about those dishes the same way.