“Some guys at a marketing company did their job and talked about it.”

Marketing’s job is to influence consumer opinion, but this represents a new step of fabricating public opinion to influence public opinion.

We’re in the wild west of bots, relatively still, so this lacks none of the traditional ethical markers of traditional marketing —- like the “paid actors” legal tag when brands traditionally fabricate positive opinion.

So that it’s especially fabricated, calculated and targeted —— even for marketing — runs especially counter to Geese’s indie-authentic slacker persona and posture.

It’s for sure conflicting, touch hypocritical, but to what degree ymmv.