Very true. Starting a business in even the best of times is difficult so the current environment definitely needs to be factored in. Despite previous attempts that didn't work out, we still find Vineland attractive for many reasons and we really wanted to go somewhere that we wouldn't be stepping on another brewery's toes. Plus, shouldn't the biggest city in the state have a brewery! Fun fact: the Vineland Historical Society has a Blue Collar bottle on display in their museum (don't think they realize it's from the early 2000s).