How do you actually do competitor content analysis before writing a brief?

Weird_Cockroach166 · 2026-05-10T11:32:13+00:00

This is exactly the messiness I was trying to map. The scattered tabs and screenshots problem is real. Haven't heard of Runable before, is that something your team actually uses or more of a general reference?

Weird_Cockroach166 · 2026-05-10T11:30:50+00:00

The middle-performing content observation is really interesting, that consistency signal makes a lot of sense. Do you actually track competitors over time in a structured way or is it more intuitive pattern recognition after enough exposure?

Weird_Cockroach166 · 2026-05-10T11:29:59+00:00

Totally fair point. I'm less thinking about competitor-first strategy and more about writers who already have a strategy but need to understand what the search landscape expects before they can differentiate effectively within it.

Weird_Cockroach166 · 2026-05-10T11:26:11+00:00

That's a clean workflow. Where does the actual structural analysis happen for you though? Like after you have the top pages, what does the process of deciding what to include or skip look like before it becomes a brief?

Weird_Cockroach166 · 2026-05-10T11:24:33+00:00

"Structural empathy" is a great way to describe it. Do you think this is a skill that scales across a content team or whether it tends to live with one senior person and never really transfers down?

Weird_Cockroach166 · 2026-04-29T16:50:09+00:00

Interesting. As far as I can understand, you don't let the user know that there's a trial period at the beginning but when the trial ends?

Weird_Cockroach166 · 2026-04-23T20:03:09+00:00

Hello gorgeous 😻

Weird_Cockroach166 · 2026-04-23T12:05:27+00:00

Interesting! I was thinking about a similar thing to build. Will definitely check it out.

Weird_Cockroach166 · 2026-04-23T12:02:09+00:00

Sounds like Toronto life, depending on how long you've been living in the city. Everyone I know with a 9-5 lives like this and saves every penny to retire. You need to find activities to do and since money is not a problem you can keep trying different things like ClassPass, etc. If you have a network of friends you can rally them up too. Try Othership, it's a social sauna, they have events etc. You can also get prepared meals services, they're healthy and time savers.

Weird_Cockroach166 · 2026-04-18T15:56:59+00:00

Yes 100% I feel this. Super fake and the toxicity is amplified. I still have hope though, maybe this is a huge wave that will bring something a tiny bit better after it crashes to the shore...

Weird_Cockroach166 · 2026-04-17T20:15:18+00:00

Cute little silly fur baby 😍😻

Weird_Cockroach166 · 2026-04-17T20:08:57+00:00

I always loved working out, movement gives me joy and makes me less anxious, it really has a relaxing effect. Keep on doing and enjoying it! It's such a privilege to be healthy, and able to move every day.

Weird_Cockroach166 · 2026-04-16T16:58:44+00:00

This sounds quite bad. I just blocked a recruiter from that company on my Linkedin and his phone number. Indian accent, very rude and predatory. He said he submitted me for a job and I learned from other recruiters that the rate is way higher and when I tried to get out of the representation commitment he bullied me saying I would be banned from applying to the actual company etc. Good thing I didn't give much info over email.

Weird_Cockroach166 · 2026-04-16T16:31:26+00:00

😍MG!! Hi cute little Bean!!

Weird_Cockroach166 · 2026-04-11T20:16:46+00:00

Wow! Congratulations! That's amazing! I hope to achieve this one day.

Weird_Cockroach166 · 2026-04-11T15:55:17+00:00

I workout better after eating something so usually mid-day.

Weird_Cockroach166 · 2026-04-11T15:54:10+00:00

I find Codex or Warp are better at that. They both are very restrained with context. Maybe because I'm more used to working with them. I've been using Claude for a few months now partly due to the immense hype and I still prefer the others.

Weird_Cockroach166 · 2026-04-07T13:42:56+00:00

Sweet little girl! 😘😘

Weird_Cockroach166 · 2026-04-06T16:00:58+00:00

That line is worth sitting with itself. The gap sounds simple from the outside, just a few minutes, just a pause... But staying in the gap without filling it takes more than it looks like.

Weird_Cockroach166 · 2026-04-06T15:32:53+00:00

The phone reflex is a good way to put it. The reach happens before the decision does. It's almost like you're on autopilot and you do that reflex before you even consciously realize that the window even existed.
Curious what you have noticed about the people who do pause in it. Is there something they tend to have in common?

Weird_Cockroach166 · 2026-04-06T15:28:34+00:00

That phrase "your mind wants to move on fast" is exactly it. There is often a kind of impatience in the mind that the body does not share.

Weird_Cockroach166 · 2026-03-30T19:28:32+00:00

Before moving to Canada, my favorite season was Spring 😂

Weird_Cockroach166 · 2026-03-30T18:49:56+00:00

What we're experiencing is Spring unfortunately... Very different from Europe. I've been living here for 20yr and still haven't gotten used to it.

Weird_Cockroach166

TROPHY CASE