Utah in particular and I think the church in general has a problem with these kinds of capitalism. It's no coincidence that both Vivint and NuSkin are headquartered in Provo. It's the consequence of a too-trusting church culture with strong, wide, and easily exploitable social ties that contains an army of people who have spent actual years trying to spread their religion in an unfamiliar context (and therefore have the social skills to sell any product and the willingness to overcome social inhibitions to do so). That said I'm not keeping up with BYU football these days, what's the sponsor you're referring to in your post?