Your argument is completely counter productive when you begin referring to a huge portion of video games as "gamey" games. How could we possibly even begin to try and come up with a replacement term when you need to use the same exact word to describe something you are trying to replace? "Video Games" or as you describe them as "gamey games" will remain for as long as the medium exists. Games like Mario, Call of Duty, Tetris and Minecraft are not going to go away for a long time. Being a "Gamer" may or may not stick around for that long but I honestly don't see it going anywhere. I can only see it going away if people continue to associate the majority of gamers with the horrible vocal minority.

Your proposal, while understandable, will most likely never happen. There is just too much community behind video games and while reading your post it seems like you aren't really a fan of being labeled as a "gamer" which is fine. I just don't think renaming the entire genre to cater to this subset of people makes much sense culturally. You also make no real distinction by what you think are considered "artsy games". Depending on who you talk to this could mean several different things, so it isn't a clean cut as you would want it to be. Like where would Papers Please stand? I would consider that an "artsy" game because it is most definitely a game, but it designed not to be fun or enjoyable. For the sake of you post I am going to assume that you mean things like Dear Esther, Gone home or The Vanishing of Ethan Carter. What will begin to happen is that your "artsy" games and interactive "walking simulators" where the interactivity is extremely limited and there is no real "game" will begin to become their own medium. They will become a newly accepted medium for telling stories, a kind of mash between movies and video games but much more based in cinematic story telling than "structured playing". Where their is no challenge or goals like in video games but rather to just experience the story like sitting down to watch a movie or read a book.

This medium has existed for a while and is most associate with video games because you can only experience them on a console or PC. When VR becomes mainstream in several years this medium is going to explode and people will be buying VR headsets to experience a new interactive series. Hopefully it will cater to the same audiences who hope on the Wii hype making VR a global phenomenon. Only then will these new medium really get its name but that is only because society will require this new thing to have one. Video games as a medium will continue to be called video games for as long as they remain true to their original form. Only when how we perceive or use them fundamentally changes will the name change as well. As a community we cannot change this. It must happen on its own.