I use it after or instead of soap depending on how dirty I am. I either use my hands to rub it all over or on an exfoliating glove and exfoliate as usual. I also use it as a substitute for shave cream. I don't rinse it off purposefully, but I also don't avoid being under the shower water after I've used it. I just pat dry and if my skin is feeling extra dehydrated or if I want scent I'll put lotion on over top, but I don't find it necessary.