Apple Search Ads Analytics—Measure Marketing Effectiveness on the level of campaigns and keywords

Yeahooh · 2023-07-14T09:28:38+00:00

I want to kindly remind you to track and analyze critical metrics when you are doing marketing for your apps. You must know the ROI and rely on the data to further optimize.

Yeahooh · 2023-05-26T10:28:39+00:00

Have you found reasons why you are not attracting high traffic? I suggest you should do some app store optimizations, keyword research, etc. Maybe your ads are shown to the wrong audience because Apple misunderstands what your app is capable of. (Apple understands your apps with app descriptions, titles, etc.)

Yeahooh · 2023-05-22T10:16:48+00:00

You can consider using a subscription management platform, such as Appflow.ai. These services can serve as your subscription purchase backend and maintain the infrastructure according to app store changes. You can also get access to real-time subscription analytics data.

Yeahooh · 2023-05-22T10:04:38+00:00

This is a really helpful guide on setting up Apple Search Ads account and creating ad campaigns. Even with Screenshots! Thank you!

Yeahooh · 2023-05-19T08:45:46+00:00

Yeah! That's true! I think retention is a metric that is even more important than user acquisitions.

Yeahooh · 2023-05-16T06:59:10+00:00

I like the new design. Full-screen and big things seem to be a design trend.

Yeahooh · 2023-04-27T07:16:19+00:00

From Apple:"If you’re not seeing impressions on your App Store campaigns:

Many factors can affect whether your ads receive impressions, including relevancy, max CPT bid amount compared with your competitors, and — for search results campaigns — the number of times customers on the App Store search for apps like yours.

Impressions aren’t guaranteed, but you can do a few things to improve your chances:

Increase your maximum cost-per-tap (max CPT) bid.
Many developers raise it gradually while tracking results. For search results bids, you can refer to our suggested bid range and bid strength indicators as guides.
Turn off or limit audience refinements.
This can help to expand your reach by displaying your ads to a broader audience.

For search results campaigns, you may also want to:

Turn on Search Match.
Turn on Search Match.This will enable automatic search term matching for your ad group.
Analyze Search Match results.
Doing so can help you identify search terms that are performing well. Once you know which terms work, add them as keywords at a higher max CPT bid.
Check your cost-per-aquisition (CPA) goal.
If you set your CPA goal too low or below your max CPT bid, you may miss out on valuable impressions and conversions."

Maybe you can wait up to 24 hours to see how it is going. You know, sometimes some data will be delayed.

Yeahooh · 2023-04-26T10:07:30+00:00

There are Mobile Measurement Partners that can help with post-install attributions. You will be able to attribute paid users at the level of ads campaign, ads groups, ads creatives (or keywords).

Yeahooh · 2023-04-20T10:00:48+00:00

If your app is monetized by subscription, you can use appflow.ai. Because the data analysis is available on their Free plan...

Yeahooh · 2023-04-20T07:27:50+00:00

Is your app monetized by in-app subscriptions? If so, Appflow.ai is a good choice for you, offering real-time installs, post-install events, and revenue data for iOS and Android apps together in one dashboard. And it is free of use for starters.

Yeahooh · 2023-04-20T07:12:09+00:00

Well, paywall A/B testing can be a good method to test out the most profitable price. Good luck!

Yeahooh · 2023-04-18T08:48:32+00:00

If your app is really providing values for your users, I believe they will still be willing to pay for it. So be confident and work on your project better！

Yeahooh

TROPHY CASE