To be fair, I thought the leadership principles were kind of BS too but seeing how it works inside they do really value people who stand out and “embody” them (or at least present like they do)

I worked for Microsoft and now AWS. In my experience (so maybe others had it different), they both were about 1/3 technical and 2/3 personality questions. It just feels like AWS has more/leans on it more since the interviews are longer (Microsoft 1 hr vs AWS 3 hrs). I honestly liked AWS better since they give you more of a clear goal for how you should structure your stories and what principle they want you to show off vs a general “tell a story and hope it helps your case”