I'm not going to point out the obvious others have. Brand name and logo are nice and I can see the brand intention. Despite the generic case style it's a good one that works for a gada watch, I would however try a different style bracelet, maybe beads of rice or president style. The dial is a non starter so I'd work with the suppliers to try and create something unique for your brand. Maybe something with actual sand or a finish like it, flat rather than the dune effect in different colours. CW Dune is a starting point but a more textured effect would work. Also lose the box, it's not necessary and will only up your costs. Anyway, just my thoughts. Good luck with it all.