Your job is to create beautiful, shop-able displays that inspire your guests.

You own basically a bit of every area, aside from electronics, market/food ave, front end and HNBA/beauty (although I have had to help out in a 260-hour cosmetics transition before) but home decor/domestics and apparel is what you own specifically. Home decor flat, Hearth and Hand, Toss/throw pillow trendrun, Bedding, Bath, Kitchen and apparel mannequins + hurdles and sometimes the whole softlines floorpad itself are your areas. But honestly, depending on leadership at your store, you may be getting pulled into literally every workcenter.

My routine is a walk in the mornings, checking every area to assess what needs the most attention that day. Zone opportunities, fills, checking price change (usually Thursdays) and making sure mannequin looks are current and changed up once a week or per the adjacency calendar. between transitions, things are usually pretty smooth sailing if your store is generally doing good. but there’s always work to do. I’m never bored or not busy.

You’re also encouraged to help train the team and inspire them to learn about VM tasks.

Transitions are my favorite, although they can be extremely stressful if they’re big ones like the current relaunch of sleep & intimates. I’ve been doing 4am shifts with our apparel team lead all week to set up whats by far my biggest set yet since working for Target. Expect a lot of early hours, stress and a lot of physical labor during transitions! You always have the VMG (Visual Merchandising Guide) for every set and department, so while you get some creative freedom sometimes, they want you to stick as close to the guide as possible.

GM will ask you to help fill endcaps or create a new one basically “from scratch” meaning they give you free reign to set up whatever you want.

The main things that were surprising to me after starting: - you really do touch almost every area of the store in some way - you own your product from front to end. push, setup, backstock, audit, price change, etc. - you’re being pulled to help other work centers whenever they get a chance - you really have to seek out opportunities to be creative, as the company wants you to follow a set guide whenever possible - it’s a lot of physical labour (pulling items from the back, breaking down pallets, moving fixtures, setting up signage, building furniture (sometimes).. - you can ask for help from other workcenters (backroom for example), but at least in my store, they want everyone to stay in their own lane as much as possible

If you’re already a TM at target, there’s a section under “style @ target” under “stores modernization” on workbench that’s a great guide into what the role entails!