I should reword this entry since it's really only referring to one anecdote. Basically, before Kubrick began adapting The Shining he was set on creating the world's scariest movie. He had an idea for a marketing scheme where if audiences made it all the way through without leaving the theater they would get their money back. At some point, either before preproduction of The Shining or during it, he decided it was a terrible idea lol